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- Media Map
| Area：Chongqing | Type：airport | Frequency：0 |
| Address：Chongqing Jiangbei International Airport | Format：Light box | Duration：0 |
| Location：T3 International Departure Corridor | Min Qty：2 | Operating Time：6-24o'clock |
| Size：8.89 x 2.07m | Min Period：month |
The international departure passage is the only mandatory corridor for international outbound passengers to proceed to international security check after completing check‑in procedures. This media is located at Chongqing Airport. Each physical panel measures 8.89m×2.07m, with a total of 2 panels arranged horizontally along the corridor wall at eye‑level height for passing passengers. Free of obstruction by pillars or signage, it faces passing foot traffic at close range, enabling better reception of visual content and delivering far stronger memory retention than floating advertising spots in the lobby.
This corridor serves as the sole access route for outbound passengers heading to boarding gates with no diversion or detours, achieving full coverage of all international‑bound passenger flow. As the exclusive long connecting corridor for international departures with no competing media assets, it grants brands exclusive first‑sight exposure to high‑end outbound travellers, directly reaching high‑net‑worth business travellers and foreign nationals. It generates high conversion rates with minimal invalid traffic. Passengers spend approximately 5‑12 minutes walking and waiting in the corridor, creating forced exposure and deep‑seated brand recall.
These light‑box advertisements achieve 100% coverage of T3 international departure passengers. The annual passenger throughput reaches 1.747 million person‑trips, covering roughly 11,000 outbound passengers per day. The long viewing duration while passengers walk boosts brand memory by over 300%. With limited visual distractions, the effective reach rate exceeds 85%. Thanks to the premium setting and targeted audience, its advertising conversion rate is 1.8 times that of ordinary advertisements, delivering strong brand premium capacity and maximising value through long‑term exposure and steady conversion.
The wall‑mounted horizontally‑extended lightbox graphic has a width of nearly 9 meters, aligned with the eye‑level height of pedestrians. It remains front‑facing and visible to passengers throughout their journey. There is no visual impairment caused by upward or side viewing angles. Resistant to interference from complex natural light inside the terminal building, it delivers stable and exquisite image quality. It can fully showcase brand stories, product details and overseas‑oriented promotional copy. As a static lightbox without carousel switching, the graphic maintains continuous exposure throughout the placement period, avoiding the drawback of fleeting information.
Chongqing Jiangbei Airport, with its unique scenario‑specific attributes and precise audience coverage, serves as a core medium for brands to reach high‑net‑worth individuals. More than just a visual focal point, it builds a bridge for in‑depth communication within the special time‑and‑space context of passenger waiting, demonstrating irreplaceable communication value. It naturally draws passengers’ gaze and deepens audience perception from “noticing” to “remembering”.
This location inherently filters for high‑net‑worth individuals with cross‑border travel capabilities. Every exposure targets audiences with high consumption potential and reduces waste from ineffective impressions. In the pre‑departure outbound travel scenario, passengers are more likely to remember the brand. Such brand recall carries over to their subsequent domestic consumption and overseas brand perception. It empowers the domestic high‑end market while laying brand awareness groundwork for Chinese brands going global, achieving the communication effect of “one‑time placement, two‑way benefits”.
