- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Jinan | Type：Outdoors | Frequency：180 |
| Address：No. 22799 Jingshi Road, Huaiyin District | Format：led | Duration：15s |
| Location：Harmony Ginza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：20m×3m | Min Period：week |
Located at the prime intersection of Jingshi Road and Wei 12th Road, major urban thoroughfares, Harmony Square is a mature benchmark commercial complex in western Jinan. The shopping mall is directly accessible via Wulipaifang Station of Metro Line 4, boasting excellent transportation accessibility. The atrium serves as the core circulation hub of the entire mall. A distinctive horizontal curved giant screen hangs above the high-ceilinged atrium, enabling clear viewing without visual obstructions for customers on multiple floors whether looking down or straight ahead.
Suspended above the mall atrium along the main passenger flow artery of the venue, the giant screen is surrounded by escalator clusters connecting upper and lower floors. All customers visiting catering, apparel, parent-child entertainment outlets pass through the atrium area. The open-style atrium space encourages longer customer stay and rest. Unlike media positioned along corridors or elevator lobbies where people only pass briefly, the horizontal curved structure extends the viewing range, delivering visibility from multiple floors and angles with no column obstructions to continuously boost advertisement exposure frequency.
As an LED large screen inside the shopping mall, it delivers striking dynamic visuals. Compared with static advertisements, it boosts audience attention by over 40% with remarkably superior communication efficiency. It covers all time slots including morning rush-hour commutes, daytime shopping and evening leisure, reaching an enormous audience base. Crowds within the business circle demonstrate strong consumption willingness and communication potential. Advertisements here are prone to secondary dissemination, maximizing return on investment and raising brand penetration in Jinan’s high-end market.
The 360° curved display delivers a complete visual experience for customers from any viewing angle and eliminates blind viewing spots. Compared with conventional screens, it improves space utilization and visual coverage density. As a key node along the mall’s main traffic route, it naturally draws crowds, effectively boosting high-value businesses nearby. Visitors spend notably more time here than in front of ordinary advertising screens, with an average dwell time of 8–12 minutes.
Boasting a total screen area of 60 ㎡ with a horizontal curved shape measuring 20m×3m, it is equipped with indoor high-definition LED modules that reproduce colors naturally and adapt perfectly to the indoor lighting conditions of shopping malls. The curved surface creates an immersive wrap-around viewing experience with far stronger visual expressiveness than standard flat displays. It supports loop playback of brand promotional videos, dynamic posters, event countdowns and IP-themed visuals. The media operation hours are 10:00–22:00, fully covering daytime shopping peaks and prime evening leisure hours.
Thanks to its distinctive location, oversized display area and precise coverage of target audiences, the LED screen has become an important brand communication platform in the Renhengli business district. It is especially suitable for brands targeting young consumers to place advertisements. As a vital outdoor advertising medium within the commercial area, its unique geographic position, corner layout design and accurate target audience coverage make it an efficient platform for brand communication.
