- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Jinan | Type：Outdoors | Frequency：120 |
| Address：No. 2399 Qunli Avenue, Daoli District | Format：led | Duration：15s |
| Location：Yintai City Shopping Center | Min Qty：1 | Operating Time：10-22o'clock |
| Size：6.4m*1.9m=12.16㎡ | Min Period：2week |
Located along the core traffic route at the main entrance (Gate 1) of Intime City, this spot serves as the first visual focal point for consumers upon entering the mall. Both customers entering through Gate 1 and passengers taking the escalators up and down will naturally look upwards, enabling all‑angle visual capture and high reach rate. The visual content can be noticed by all‑dimensional crowds strolling, passing through or resting in the mall. Boasting high exposure frequency and wide coverage, it is an advertising spot with top‑tier in‑mall reach efficiency.
Its operating hours align with the mall’s opening hours, from 10:00 to 22:00 daily, with stable round‑the‑clock looping playback. As a benchmark comprehensive shopping mall in the Qunli area, it integrates diverse business formats including retail, beauty & cosmetics, parent‑child services, catering and leisure. It is surrounded by dense clusters of high‑end residential buildings, targeting high‑quality family consumers and young trend‑setting shoppers. The mall records a daily average foot traffic of approximately 80,000 visitors, with peak foot traffic hitting 220,000 on weekends and holidays. Dense crowds and sufficient customer dwelling time contribute to a high effective advertising reach rate.
As the absolute visual center of the floor’s traffic flow, it delivers powerful visual impact. Consumers tend to stay longer when riding escalators or pausing for rest. Compared with transient channel‑side media, it achieves better advertising memory retention. The large‑screen advertisement effectively captures audiences’ attention to realize high‑frequency, forced exposure of brand information, with an effective advertising reach rate exceeding 60% and a reach frequency of 3‑4 times per person.
Leveraging its prime location, striking visual effects, precise communication and diverse value, the media serves as an ideal bridge connecting brands and consumers. It is not merely a transmitter of commercial information but also a creator of spatial experiences. It delivers a "one‑stop" efficient marketing platform for brands and represents a rare high‑quality resource in Harbin’s commercial media sector.
The large screen sits along the traffic flow of the mall’s main Entrance No.1. All consumers entering the mall through Entrance No.1 fall within the effective viewing range of the large screen immediately upon arrival without any detour, making it a medium for passive forced exposure. Positioned on the mall’s core traffic route, the LED screen integrates brand exposure directly into consumers’ shopping and leisure scenarios, forming a commercial closed‑loop from "seeing" to "participation" with huge potential for commercial conversion.
Dynamic LED visuals deliver stronger visual impact and more efficient information delivery, enabling repeated audience engagement throughout customers’ shopping journeys and greatly boosting brand recall and effective exposure conversion rates. Meanwhile, high‑quality atrium large‑screen resources are scarce in Lin’an’s core business district, and comparable visible advertising spots are limited in competing commercial complexes within the same area. This location features strong resource exclusivity, helping brands avoid homogeneous advertising competition and swiftly seize the local communication track.
