Media Resources

In front of the security checkpoint entrance of the domestic departures hall at Terminal 3, arranged in a matrix pattern, covering all waiting areas of the security checkpoints, gathering 100% of the domestic departing passenger flow, the screen machines use high-definition, high-brightness LCD technology, with each screen of moderate size but in large quantity, forming a visually impactful digital barrier.

Located in the domestic departure full-link core stay media of Terminal 3, covering the entire process flow before boarding, laid out along the main waiting corridors and concourses throughout the area, with 19 screen devices arranged across the entire area, forming a matrix coverage with no visual blind spots.

The waiting area at the domestic departure security checkpoint of Terminal 2 is the only area where passengers wait before entering the security channel. It is usually cleverly placed on the crossbeam above the security channel, the side surfaces of the queue barriers, or the pillars in the waiting area, positioned exactly in the golden zone of passengers' eye level at the moment they look up after bending down to organize their luggage.

Located on the mandatory path that travelers take after checking in and before passing security, the exposure rate is nearly 100%. The audience consists of business and leisure travelers with high spending power, occupying the first golden spot in the departure process where travelers spend the longest time, are most relaxed, and their visual attention is most focused.

The departure hall experiences a high daily passenger flow, with travelers staying an average of 15–20 minutes. From arrival and check-in to pre-security, the complete flow provides ample viewing time and an immersive environment for LED screens, supporting high-definition video and multi-screen splitting, combining both functionality and artistry.

The LED system echoes the Chinese-style functional partitions such as the "Feather Hall and Phoenix Garden" in the lounge, and creates an immersive experience environment with one scene at a time through the combination of digital media and traditional culture