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- Specs
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- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：T3 arrives at the exit lane | Min Qty：25 | Operating Time：0-24o'clock |
| Size：254.4(W）×4.4(H）×4面 | Min Period：year |
It is the only mandatory passage located after baggage claim and before ground transportation connections. This spot delivers 100‑percent forced exposure with no detours or obstructions, generating a "memorable‑at‑first‑sight" communication effect. It reaches 18,000 people on average daily. Within an enclosed environment free from phone distractions, competing advertisements and alternative route options, passengers naturally lift their eyes to create absolute visual dominance. With its low‑interference and high‑focus "gentle gaze", the light box achieves deeper‑level emotional infiltration.
It fully covers all passengers exiting T3 Terminal on foot, people arriving to pick up others, as well as streams of private vehicles, online‑hailed cars and taxis queuing to leave the airport, enabling dual‑dimensional exposure for both pedestrian and vehicle traffic. Unlike in‑terminal media which only reach walking passengers, driveway light boxes touch audiences across the full ground‑transportation scenario with broader communication coverage and more comprehensive reach dimensions.
The all‑round visual coverage effectively blocks external distractions, enabling powerful brand penetration the moment passengers drive into the airport. Serving as the final visual cue before passengers depart, this scenario triggers passengers’ psychological shift from "travellers" to "emotionally attached individuals", forming a complete brand loop of "awareness‑experience‑identification‑reluctance‑to‑leave". Brand memory retention rate stays steadily above 80%.
The light‑box banners are installed outside the exit of the domestic baggage claim hall, along the passage leading to ground‑traffic lanes. Viewers’ eyes naturally lift upward, creating an undisturbed, highly‑focused farewell‑themed scene. Positioned right next to the wall of the baggage‑claim exit passage, this area is a mandatory thoroughfare for passengers heading for ground‑transport systems after collecting their baggage and passing through the post‑security corridor. It serves as the final visual memory touchpoint before travelers leave the terminal building.
Located on prominent facade positions beside drive lanes, these spots feature open and unobstructed sightlines free of blocking building columns, green plants or equipment. They deliver long viewing distances and wide viewing angles. Made with outdoor high‑definition backlit light‑box technology, the banners maintain sharp, vivid images and stable texture around the clock, delivering premium display performance both day and night. The site layout aligns with driving sightlines and matches the viewing perspectives of both pedestrians and vehicles, naturally forming a powerful visual focal point with remarkable memory‑implantation effects.
As static outdoor light‑box media, roadside light boxes boast three major strengths: broad outdoor reach, long‑term static exposure and strong scene exclusivity. They can sustainably occupy the last‑kilometer communication scenario of airport departures to deliver conclusive in‑depth brand exposure and complete the full‑link communication loop covering airport arrivals and departures. Leveraging the multimillion‑passenger throughput of Longdongbao Hub, this media captures combined pedestrian and vehicle traffic to generate massive exposure volume with exceptional cost‑effectiveness for advertisers.
