Media Resources

The extra-large lightbox, with a single pane area of up to 27.2㎡, is a must-see giant screen during waiting times at the station. It is mainly located at key urban stations on Line 6, delivering information frequently and with strong coverage, increasing the efficiency of lightbox advertising by more than 50%.

The lightbox is located above the four main passenger flow entrances leading from the interchange hub concourse of Lines 1 and 2 to the platforms. With its large size and strong light source, it has become the focal point of the concourse and is currently one of the largest and most visually striking lightbox media in the Changsha Metro system.

The lobby lightboxes not only serve commercial communication but also integrate into the airport's overall wayfinding and spatial narrative system. Through a unified design language, they enhance the modernity and sense of order in the terminal, making brand messages more easily received. They are particularly suitable for scenario-based communication for categories such as high-end consumption, cultural and tourism travel, and financial services.

Located in the central median of the drop-off lane on the departure level of the terminal, it is right on the path passengers must take when walking into the terminal after getting out of the car. Whether for vehicles dropping off passengers or arriving travelers, attention will naturally be drawn to this area, creating high frequency exposure, achieving nearly 100% path coverage and forced visibility.

The baggage claim area is a place all arriving passengers must go through. Regardless of the origin of the flight or whether there is a pick-up, passengers need to stop here to collect their luggage. It is an ideal medium for brands to achieve efficient exposure at the arrival end and precise contextual communication, especially suitable for clients who focus on conversion efficiency and regional influence.

The airport lightboxes are prominently positioned, with nearby service counters and entertainment facilities creating natural gathering points for passengers, allowing brand information to be naturally absorbed while they wait. The high visibility and prolonged exposure of the lightboxes significantly enhance brand recognition.

For brands, airports gather a large number of business travelers who often have a strong willingness to spend while waiting. Precise placement of airport lightboxes can effectively enhance brand awareness and conversion rates, becoming a warm and powerful footnote to airport services.

The airport lightbox on the T2 commercial floor has a media advantage, primarily reflected in its precise audience targeting. It attracts a large number of leisure travelers and business people, who have high spending intentions and brand awareness, making it an ideal target for precise brand outreach.