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| Area：Changsha | Type：airport | Frequency：0 |
| Address：Changsha Huanghua Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Departure Corridor | Min Qty：15 | |
| Size：1.33米(W） ×2.30米(H） | Min Period：year |
Located in the core corridor after domestic departure security at T2, it covers 100% of domestic departing passengers with no possibility of detours. The freestanding vertical height perfectly aligns with passengers' walking and standing line of sight, resulting in significantly higher ad attention and recall compared to ordinary media. Passengers stay in the corridor and waiting areas for an average of 25–40 minutes, allowing for repeated exposure and deep penetration of advertisements, creating an immersive brand corridor and enhancing visual impact and brand impression.
The core location in the departure corridor is the only path for passengers heading to the boarding gates, with no diversion and no alternative. It has a large exposure base and high reach, linking the security exit to each boarding gate as the only passage. All domestic departing passengers must pass through and see it, with 100% mandatory exposure. Passengers tend to have longer stops after security check and, during this waiting period, show high attention to surrounding information, significantly enhancing effective ad recall and secondary dissemination probability.
The core route for domestic departing passengers after security check to the boarding gate is the essential pathway and a key visual area in the 'last mile' of the departure level. It covers the entire domestic departing passenger flow and is a high-quality airport media platform for brands to precisely reach high-net-worth audiences and reinforce final exposure memory. The corridor area has an organized environment with low distractions, allowing passengers’ attention to be concentrated on brand information, facilitating more direct, clearer, and impactful communication.
T2 is the main domestic terminal, with annual passenger traffic exceeding 31 million. The corridor is the only passage for all departing passengers. The freestanding vertical design aligns with natural pedestrian line of sight, is unobstructed, provides close visual distance, and draws high attention, with high ad contact frequency and deep recall.
This media is one of the core visual carriers at Changsha Airport that has the most stable passenger flow, the widest coverage, and the highest memorability at the departure terminal. It has three major advantages: strong mandatory reach, high-attention reception, and high-end situational endorsement. It can efficiently achieve the final mile of brand exposure at the departure level. It is a premium airport media for precisely reaching high-net-worth audiences and reinforcing the final exposure memory, making it an ideal platform for brands to deepen their presence in Central China and upgrade their national image.
Located in the core corridor of the terminal after domestic departure security and leading to boarding gates, it is a visual media that passengers must pass by on their way to boarding. The core corridor media resources are limited and free of cluttered advertising interference, providing a pure communication environment with more stable long-term placement effects. It takes into account both exposure effects and long-term brand asset accumulation, making it a high-quality airport media investment choice that balances stability and growth potential.
It adopts a vertical lightbox design that matches pedestrian eye level, making the display more intuitive and prominent. The natural line-of-sight during walking delivers more efficient communication compared to ordinary horizontal lightboxes. The rolling carousel can display multiple advertisements simultaneously, meeting the needs for multi-dimensional brand promotion while enhancing the freshness of visuals and extending audience engagement duration. Multiple lightboxes arranged in succession form a coherent visual corridor, creating an impressive and striking overall display effect, which helps to quickly reinforce brand image.
