Media Resources

Passengers in the waiting hall are generally in a waiting state with an average stay of 10 to 15 minutes. The central digital screen is right within their line of sight, enabling each person to view the advertisements 3 to 5 times on average, which greatly boosts the reach and memorability of advertising information.

The East Entrance Hall is an independent station building space, completely separated from passenger flows in the West Square. The large screen occupies the highest visual level in the hall with no obstructions from shops, columns or signboards. All passengers must pass through this area when entering the station, leaving no blind spots where the screen could be overlooked.

The media is located on the West Drop-off Platform, a mandatory passage for inbound passengers with 100% coverage and zero audience loss. It targets taxi and private car crowds on the main elevated floor. Featuring a large display area, the media delivers strong visual impact to showcase corporate strength and brand image. Its oversized size and striking visual effects effectively generate powerful brand influence.

The big screen is located along the central axis of the hall, and the waiting seats, ticket-checking routes, and commercial passages are all within view, so passengers see the screen repeatedly throughout. Passengers typically wait for 30–90 minutes, a prime window when they’re tired of their phones and have free attention.

The media is located at the entrance plaza of Taohualing Park within Meixi Lake International Star City, next to the West Second Ring Road. It faces Meixi Lake Road, controlling all vehicles entering and exiting Taohualing Park. Surrounded by high-end residential buildings and thriving commercial areas, it is an excellent choice for reaching the high-end consumer group of Meixi Lake.

As one of the few integrated architectural LED media in the country, the Petal LED at Meixi Lake International Culture and Arts Center not only serves a cultural communication function but also has become an important window for Changsha's night economy and urban aesthetics, providing brands with an immersive communication platform that combines artistic sensibility, technological sophistication, and public influence.

With its unique position as a transportation hub, open visual corridors, and high-standard LED display effects, the LED on the pillars of the West Second Ring Meixi Lake Interchange has become one of the strategically valuable core locations in Changsha's outdoor digital media landscape.

LED is not just a screen; it is a strategic foothold for brands to enter the high-value market of Hexi, Changsha. With precise location, premium audience, and professional media capabilities, it creates an efficient, reliable, and influential offline digital communication gateway.