Media Resources

After passing through security checks, passengers finish their rush‑and‑hustle journey and enter a relaxed state for waiting, strolling and resting. They stay for a longer time and watch things with a more laid‑back mindset. They are highly receptive to dynamic video ads with little resistance, leading to far better brand recall and conversion effects than regular corridor‑based media.

Baggage claim is a core segment with the longest dwell time in the passenger arrival process. The typical waiting time ranges from 5 to 20 minutes. Free from the rush‑to‑depart pressure, passengers are in a relaxed state of mind and have spare attention, so they keep scanning the hall environment.

The media adopts a matrix layout with a four‑screen combined package, directly facing the main line of sight of passengers on the descending escalator, creating a natural immersive viewing scenario. As passengers take the escalator to exit the station, their eyes are fixed on the large screens. They continuously view the advertising visuals while moving, and can receive complete and long‑lasting information without having to stop deliberately.

The media consists of extra‑large‑size high‑definition LED screens in the security inspection area. The security check process involves no passenger detours or missed crowds, enabling 100% coverage of all domestic departing passengers. It boasts a huge exposure base and a highly targeted audience, making it one of the core media with the most stable reach rate within the terminal building.