Media Resources

Located at the entrance of the central key passage in the T3E duty‑free zone, it serves as the only mandatory traffic route for passengers entering the duty‑free shopping area. The elevated large‑screen faces the direction of passenger movement, delivering extremely strong frontal visual impact that passengers can hardly avoid noticing.

The large‑screen hovers above the core of the atrium, occupying the visual high point of the terminal building with no architectural obstructions. It features a long viewing distance and extensive coverage. It remains visible throughout passengers’ entire journey, including entering the station, queuing for check‑in and walking out of the terminal. Boasting prominent forced‑exposure characteristics, its effective reach rate is nearly 100%.

The four‑sided pillar‑wrapped three‑dimensional structure enables 360° all‑angle visibility. Travelers can view the screen directly no matter which direction they approach from, with zero visual blind spots and no missed passenger flow. It delivers mandatory full‑coverage exposure to all outbound passengers, achieving far higher exposure coverage efficiency than conventional flat media.

As the only mandatory area for ticket processing, passengers spend an average of 3 to 10 minutes queuing for ticketing services while waiting stationary. All offline travelers have no alternative routes and will actively pay attention to the large screen information. Positioned in the core visual zone of the hall, the large screen is unobstructed by columns or walls, delivering full-coverage mandatory visual exposure with no blind spots, and its exposure coverage far exceeds that of the station corridors.

Located right at the entrance of the taxi waiting area on the B2 level of the North Square, facing the queue of people, it allows for precise guidance where 'what you see is what you choose,' giving the ad more chances to interact deeply with travelers and effectively strengthening brand recall.

Right opposite Exit 2 North is the first big screen that passengers see when they arrive in Beijing and exit the station. Its location is super eye-catching, right in the path everyone takes when leaving the station, and it can grab travelers’ attention at first glance.

The spot has an open, unobstructed view with no columns, turnstiles, or signs blocking it. Passengers can face the big screen straight on as they exit, creating a naturally unavoidable exposure scenario, with ad effectiveness reaching over 90%.

Located at the absolute core of the B2 level of Beijing West Railway Station, it precisely sits at the intersection of the South 3 and South 4 high-speed rail exits and the two-way access routes of Metro Lines 7 and 9. It's the only essential transfer hub for switching from high-speed rail to metro or connecting from metro to high-speed rail across the entire station.