Media Resources

The media is installed on the top LED screens at prime golden positions above escalators in station concourses, covering the main routes of all bidirectional automatic escalators within the station. It runs through the entire passenger flow paths including entry, exit and line transfer, forming an all-round and immersive in-station communication system.

This advertising medium covers the entire platform via four-panel LED video walls installed on the platform level of Class S major metro stations. Dynamic visuals instantly capture passengers’ attention and deepen brand recall. Strategically placed 12-sheet lightboxes extend viewing time, highlight core brand selling points, and precisely reach target audiences, optimizing brand private domain operations and facilitating the cultivation of target user groups.

The platform serves as an enclosed immersive communication space. Passengers wait for trains for an average of 3 to 6 minutes, free from distractions of miscellaneous external information. In their fragmented spare time, they will take the initiative to view screen content and fully absorb standard 15-second advertisements, enabling high integrity in the delivery of brand information.

The media fully covers high-value crowds on both sides of the platforms at S-tier major stations, including international travelers, high-end business passengers and high-spending tourists. The 8-unit LED screens with ultra-high-definition images boast both extensive coverage and strong visual impact, creating exclusive premium brand zones.

The media adopts an exclusive 8-unit layout to create a vertical visual corridor. The coherent display method can not only clearly present image details, but also greatly enhance the continuity and spatial enveloping sense of brand information, making brand messages stand out more prominently.

This corridor is the only mandatory two-way transfer passage for Line 1 and Line 10, with a stable daily transfer passenger flow exceeding 500,000. Passage movement slows down during morning and evening rush hours, and the effective viewing time per person ranges from 5 to 8 seconds. It delivers full mandatory exposure without passenger diversion, with the total monthly effective impressions surpassing 10 million person-times.

The screen panel is installed at eye level, directly aligned with passengers' line of sight as they proceed out of the station. Travellers pulling luggage and walking slowly towards the exit cannot avoid viewing the display, resulting in a media reach rate of nearly 100%. They have ample time to fully absorb the advertising messages, leading to far higher information memory retention compared with other fast-lane media inside the station.

As the only mandatory area for ticket processing, passengers spend an average of 3 to 10 minutes queuing for ticketing services while waiting stationary. All offline travelers have no alternative routes and will actively pay attention to the large screen information. Positioned in the core visual zone of the hall, the large screen is unobstructed by columns or walls, delivering full-coverage mandatory visual exposure with no blind spots, and its exposure coverage far exceeds that of the station corridors.