- Photos
- Specs
- Advantages
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- Media Map
| Area：Beijing | Type：Metro | Frequency：1080 |
| Address：Line 12, Sanyuanqiao | Format：led | Duration：15s |
| Location：North side of the platform | Min Qty：8 | Operating Time：7-22o'clock |
| Size：68㎡ | Min Period：2week |
The media is precisely located on the north waiting main aisle of Line 12 platform, directly facing the train door stopping positions and passenger queuing areas. Free of obstructions from columns, equipment and walls, it has zero visual blind spots and covers all core scenarios throughout passengers’ waiting and boarding/alighting processes. As an exclusive static visual focal point on the platform, it differs from mobile media in station halls and passages. Passengers can see the screen clearly the moment they arrive at the platform, delivering an extremely high brand exposure efficiency.
All waiting passengers face the LED screens directly, resulting in a high reach rate. Passengers spend an average of 3–5 minutes transferring, and the ultra-wide 160° viewing angle allows each person to come into contact with the screens 2–3 times per day on average, creating a high-frequency immersive exposure effect that naturally captures passengers’ attention. Boasting one of the longest static dwell time windows among Beijing Metro facilities, it is unaffected by passenger flow and lighting inside the station and serves as the sole core visual focus on the platform, with far higher information reception efficiency than regular platform media.
This placement sits at the mandatory visual focal point for all waiting passengers, achieving 100% forced exposure with no visual blind spots. Within the enclosed metro platform environment, passengers wait for an average of 3 to 6 minutes. During these distraction-free fragmented spare moments, they will actively engage with screen content, enabling complete and in-depth delivery of brand messages and greatly boosting content absorption and brand recall. Deployed throughout the metro’s full daily operating hours, it delivers consistent and non-stop exposure covering the entire passenger flow cycle all day long.
Numerous embassies of various countries, Grade A office buildings, high-end hotels and foreign-oriented business districts cluster in the surrounding area. The foot traffic mainly consists of high-net-worth business white-collar workers, corporate management personnel, air travelers and foreign expatriates, with the target audience aged primarily between 25 and 45. This demographic boasts strong purchasing power and sophisticated aesthetic tastes, perfectly matching the marketing demands of high-end brands including luxury automobiles, premium cosmetics, financial wealth management, cross-border cultural tourism and luxury digital products, featuring extremely low invalid exposure and outstanding precise communication effects.
The core LED media in this area delivers dynamic visuals that occupy the full field of vision of passengers throughout their movement. The large screen adopts 4K ultra-high definition resolution combined with curved display technology, presenting distortion-free images with vivid colors and striking visual impact. Such an immersive surrounding experience boosts brand memorability by over 50% compared with flat LED screens. Situated at the highest point of the wall without interference from other advertisements, the screen creates exclusive visual dominance for brands.
Endorsed by Sanyuanqiao, the "gateway foreign transport hub", this location inherently endows brands with an international high-end positioning, making it ideal for new product launches, international brand image upgrading and urban event marketing. It enables coordinated deployment with the LED screen on the south side of the platform, the curved large screen in the station hall and the LED screens above transfer escalators to build an integrated station-wide brand zone. Balancing short-term traffic generation and long-term accumulation of high-end brand equity, this digital giant screen resource at a three-line interchange station is a rare asset along the North Third Ring Road East.
