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- Specs
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- Media Map
| Area：Beijing | Type：Metro | Frequency：1080 |
| Address：Line 3 Workers' Stadium | Format：led | Duration：15s |
| Location：Top of the staircase at Workers' Stadium | Min Qty：2 | Operating Time：5-23o'clock |
| Size：7.2㎡ | Min Period：2week |
This media placement sits at the core of the station hall, capturing passengers’ optimal viewing angles. As a visual focal point, the escalator-top LED screens naturally draw passengers to stop and pay attention. They deliver far longer dwell times and stronger willingness to interact compared with traditional static advertisements, enabling efficient conversion of emotional value. Boasting striking visual impact and superior dynamic effects, the screens readily catch the eyes of passing passengers to achieve extremely high exposure.
There is no way for passengers to avoid the escalator-top LED screens. Passengers spend 30 seconds on escalators, during which they fully absorb advertising content. The information reach efficiency is over 50% higher than that of conventional static light boxes, while the concentration of visual attention from head-on viewing is 2.5 times that of ordinary horizontal advertisements, leading to markedly deeper memory retention per exposure. The linked layout of No.1 and No.2 dual escalator-top screens creates two-way enveloping coverage for upward and downward passenger flows, covering more than 95% of all passenger traffic across the station with no blind spots.
Indoor industrial-grade high-definition full-color LED screens are adopted, featuring high brightness and an ultra-wide 160° viewing angle. The screens present vivid colors and sharp details under both bright and dim lighting conditions inside the station. They support the playback of short videos, dynamic special effects, event highlight compilations and new product promotional films. Dynamic creative materials attract 3 to 5 more seconds of gaze time than flat light boxes, lifting brand memory retention rates by over 40%. This forms a closed-loop communication model of "dynamic traffic attraction + static brand consolidation" and builds a fully covered visual passenger flow path throughout the station.
Nestled within the trendy cultural and commercial core area of Chaoyang Workers' Stadium and Sanlitun, adjacent to the Workers' Stadium event venue and high-end commercial complexes, this subway station serves as a key passenger hub for urban events, performances, trendy consumption and daily commutes. The escalator-top LED screens at the station represent a rare high-altitude dynamic media resource here. Leveraging premium scenarios and targeted passenger flow, they act as an excellent digital communication carrier for offline brand exposure and scenario-based marketing.
Workers' Stadium Station is located in Beijing's renowned cultural, sports and entertainment heartland with an extensive surrounding transportation network. Naturally linked to the city's iconic trendy landmarks and the "night economy" IP of Workers' Stadium, the station precisely reaches target audiences: 70% of its visitors are young people aged 18 to 35, alongside high-spending business professionals and cultural tourists. This media format is ideal for new product launches, hit product development and brand image building, and is particularly favored by streetwear brands and tech enterprises.
The LED screens run in loops throughout all subway operating hours, reaching commuters repeatedly every day. High-frequency repeated exposure deepens brand impression in audiences' minds and fosters long-term brand recognition. Compared with high-cost media such as station large screens and dome displays, these escalator-top LEDs deliver a lower cost per thousand impressions. Available as single-screen or dual-screen flexible packages, they allow brands with modest budgets to secure prime trendy advertising spots at Workers' Stadium, balancing exposure scale and advertising expenditure. They stand out as highly cost-effective digital traffic media at this interchange station in the commercial district.
