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- Specs
- Advantages
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- Media Map
| Area：Beijing | Type：Metro | Frequency：1080 |
| Address：Line 12, Sanyuan Qiao | Format：led | Duration：15s |
| Location：South side of the platform | Min Qty：8 | Operating Time：7-22o'clock |
| Size：53.2㎡ | Min Period：2week |
Located at the main viewing waiting area on the south side of the island platform of Line 12, it faces train doors and queuing passenger flow directly without any obstruction from columns, equipment or walls, delivering zero visual blind spots. As a focal point within passengers’ line of sight while waiting and boarding/alighting trains, it differs from fleeting exposure on station concourse walkways. Viewers stay to watch the advertisement involuntarily, achieving an advertising reach rate of nearly 100%. A single screen fully covers all southbound waiting passengers with an independent passenger flow, exclusive audience group and separate exposure system.
The screen sits along the core transfer route and occupies the highest wall position on the concourse level. With an average passenger dwell time of 3 to 5 minutes during transfers and a two-way passenger flow layout, it guarantees 100% ad reach. Free from competing surrounding advertisements, it easily creates exclusive brand visual dominance and firmly captures the attention of passing passengers with striking visual impact.
This vertically oriented, unobstructed giant screen covers the primary sightlines of passengers moving across the platform and reaches high-value foot traffic every day. Compared with static light boxes in the enclosed platform space, rotating dynamic videos extend audience gaze duration by 3 to 5 seconds and boost brand memory retention by 50%. It supports diverse content formats including standard 15-second commercials, time-split screen switching for festivals, and short and long videos for new product launches, offering abundant room for creative design.
The south-side LED display can independently cover all waiting passengers heading toward North Dongba. The platform level enjoys separate exposure, free from the visual clutter caused by dozens of densely arranged screens in the concourse. This allows passengers to focus their attention intensely, greatly boosting ad recognition, and forming a three-dimensional communication matrix within Sanyuanqiao Station. Leveraging its premium location near the national gateway, the offline immersive large-format screen shapes an upscale brand image, balancing ample exposure volume, targeted audience reach and cost-effective long-term communication.
This spot features an integrated 8-unit high-definition LED full screen with a seamless, ultra-wide display area. Equipped with 4K ultra-high-definition display technology, it delivers rich colors, delicate picture quality and distortion-free wide viewing angles. Shielded from natural light on the underground platform, the screen presents visuals with premium texture and outstanding stability. It flawlessly showcases high-definition content such as brand films, creative short videos and product details, delivering far stronger dynamic visual impact than traditional flat light boxes and significantly improving brand retention among audiences.
Endowed with an inherently international and high-end brand tone by Sanyuanqiao Station’s positioning as an international exchange hub, this solution enables brands to upgrade their image at low cost. The south-side LED can be bundled with the symmetrical 8-unit screen on the north side to cover waiting passengers on both the north and south sides of the platform, creating an immersive in-station brand zone that doubles exposure and remarkably enhances brand memorability. It caters to both short-term campaign traffic attraction and long-term brand building, offering outstanding targeting precision and overall cost performance.
