Media Resources

The surrounding road network is well‑developed with excellent accessibility by bus and subway. It draws four types of foot traffic: commuters, shoppers, night‑time entertainment‑goers and tourist visitors. The business district records over 550,000 daily visitors, with peak volume exceeding 1 million on holidays and an annual visitor count of more than 200 million.

The channel sees a stable daily throughput of 380,000‑420,000 passengers. Passenger flow remains high across all time slots including morning‑evening rush hours, noon and nighttime consumption periods. Unaffected by weather conditions, it delivers stable year‑round exposure, making it one of the premium locations with the most concentrated underground foot traffic in the CBD.

The core area of the South Square of the National Aquatics Center directly faces the Bird's Nest and the Water Cube, the two world‑class Double‑Olympic landmarks. It occupies the park’s prime viewing and photo‑spotting vantage point. The square features spacious and flat ground with no buildings or trees blocking the view, delivering a fully unobstructed panorama and excellent viewing angles.

Yaojia Road, Yaohua Sub‑district, Qixia District, adjacent to the planned Metro Line 7. It is planned to build a multi‑format complex integrating office buildings, a shopping mall of about 100,000 square metres, serviced apartments and other facilities. This is the first large‑scale transit‑oriented commercial complex in the Yaohuamen area of northern Nanjing.

Located in the western section of Chang'an Avenue, it serves as a vital connection zone for Haidian, Xicheng, Fengtai and Mentougou Districts. Boasting high‑level transport accessibility, it greatly expands the coverage radius of the commercial district. As the first high‑quality lifestyle space integrating indoor and outdoor areas, it offers splendid views from its aerial landscape platform and restful moments at the sunken plaza.

Boasting the huge traffic base of Wangfujing Golden Street, it holds an irreplaceable position in the business district, with direct access to two subway lines, bringing combined foot traffic from out‑of‑town tourists and local young people.

The large‑screen display is vertically installed in the mall’s atrium, covering the escalator traffic lines across all floors. Shoppers taking the up and down escalators and browsing stores on each floor can view the screen directly with no pillar obstruction. Serving as a core visual focal point where in‑mall foot traffic converges, it delivers high‑frequency passive exposure to consumers as they move around and shop.

The site is located at a key cross‑road in the downtown core, drawing three types of traffic: commuter vehicle flow, street‑crossing pedestrians, and shopping‑mall customer flow. It is surrounded by dozens of established residential communities, multiple schools, and street‑front businesses.