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| Area：Beijing | Type：Metro | Frequency：120 |
| Address：Guomao Station | Format：led | Duration：15s |
| Location：Entrance C, East Side of Intime Passage, B1 Floor | Min Qty：1 | Operating Time：7-22o'clock |
| Size：8w*3.2h=25.6㎡ | Min Period：week |
Located in the core "Golden Cross" area of Beijing CBD, this is the only dynamic media along the main passage on B1 floor of Yintai Centre. Passengers have to pass through this spot during transfers, shopping and commuting, creating a scenario of "non‑selective exposure". It is the mandatory route for passengers entering and exiting the station or heading to Yintai Centre. Facing the passenger flow directly and coming into passengers’ sight when they look up, it delivers extremely strong visual impact and an exceptionally high advertisement reach rate, with over three‑fold higher reach efficiency compared with ordinary light‑box advertisements. It ranks among the most valuable metro commercial media nodes in Beijing.
Situated on the east wall of the Yintai connecting passage on B1 Floor, Exit C of Guomao Station for Metro Lines 1 and 10, this underground pedestrian thoroughfare directly links the metro with Yintai Centre in01 mall. It serves as a core passenger‑flow route from Guomao Station to Yintai Centre, China Merchants Bank Building and Fortune Financial Center. All passengers entering or exiting the station, commuting from work and shopping pass through this passage. Free of column obstructions, it features an unobstructed viewing angle. Passengers move at a moderate pace, allowing ample time for ad viewing.
The station records a daily average passenger flow of approximately 580,000 people. This Yintai passage accommodates 70% of the station’s southwest‑bound passenger flow, with an actual daily through‑traffic of roughly 380,000‑420,000 people. Traffic peaks on workdays during 8‑10 a.m. and 6‑9 p.m. The passage is mainly frequented by white‑collar workers, corporate executives and business clients aged 25‑45. This demographic boasts strong purchasing power and high acceptance of premium brands. The quiet environment of the underground passage greatly improves advertisement memorability.
The large‑screen faces the main pedestrian flow direction directly, free of obstruction from columns or equipment, delivering full‑coverage viewing angles. Pedestrians here move at a slow walking pace, resulting in longer viewing duration, higher attention levels and fewer distractions, which brings strong ad recall. This mandatory immersive viewing scenario turns every exposure into effective reach, greatly boosting brand communication conversion rates and impression depth.
As passengers walk, their line of sight naturally falls onto the adjacent wall, bringing reach and effective contact rates close to 100%. Strong visual impact captures attention for brand information instantly. Extended ad viewing yields an extremely high effective reach rate, creating a deep, immersive information‑receiving scenario. Its memory retention rate is markedly higher than that of fast‑paced passage‑based media. High‑quality visuals are highly shareable on social platforms for secondary communication, building a composite communication chain combining offline exposure and online diffusion.
The display is a high‑definition indoor full‑color LED screen measuring 8m×3.2m with a total area of 25.6 ㎡. It delivers accurate color reproduction and crisp, fine image quality, supporting playback of diverse content including high‑definition videos, brand posters and event promotional clips. Its dynamic visual impact far outperforms traditional static subway light‑box and wall‑mounted advertisements. The screen operates from 07:00 to 22:00, fully covering subway operating hours and business district opening hours. With stable playback frequency, it enables round‑the‑clock continuous exposure.
