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- Media Map
| Area：Beijing | Type：airport | Frequency：1020 |
| Address：Beijing Capital International Airport | Format：led | Duration：15s |
| Location：T3 Domestic and International Departures Area | Min Qty：2 | Operating Time：6-23o'clock |
| Size：6.24 x 9.36 m | Min Period：season |
Located on the sole passage for passengers proceeding to security check‑in after check‑in, it achieves 100‑percent coverage of all domestic and international departing passengers at Terminal 3 with zero passenger flow omission. The screens are positioned extremely close to passengers’ movement routes, enabling clear readability of advertising content without long‑distance viewing and greatly improving information reception efficiency. No other similar electronic media in this area diverts passengers’ attention. Passengers naturally encounter the screen advertisements multiple times while heading for security screening, leading to high memory retention.
Xilongmen is a dual‑screen combined LED landmark media. The two screens are installed on opposite sides of the passage to form a "dragon‑gate‑style" portal visual structure. Adopting 4K high‑definition display technology, it delivers high color reproduction and powerful dynamic‑image performance. It supports playback of creative materials such as short videos and brand feature films. The dual screens can play content in synchronous linkage to create an immersive portal‑ceremony visual effect. Passengers face the large screens head‑on as they move forward; with a moderate viewing distance, the screens attract high attention rates.
When passengers enter and exit the gate, their pace slows down and their sight focuses on the core entrance area. Free from urgent rushing pressure, they passively receive advertisements, which enables in‑depth brand exposure naturally. It realizes efficient conversion from "seeing" to "remembering". As a core advertising resource inside the terminal featuring stable exposure, precise reach and effective conversion, it enables high‑frequency, memory‑intensive in‑depth exposure of brand messages.
As the only mandatory passage for passengers to enter the security‑check area after check‑in with no detour routes available, it achieves 100% coverage of high‑value passenger flows for both domestic departures and international outbound flights at T3. Serving as a prime spot where domestic, international, Hong Kong, Macao and Taiwan departing passengers converge, it delivers a visual experience integrating high‑tech features, landmark identity and immersive effects, and significantly enhances the landmark‑driven brand exposure.
The media adopts a symmetrical gantry‑style layout with dual channels and dual screens. The two side screens echo each other to form an exclusive portal visual named "Xi‑Dragon Gate". Boasting a grand and well‑proportioned overall shape with strong landmark characteristics, each screen measures 6.24 × 9.36 meters. After completing check‑in, passengers proceed steadily toward the security‑check zone at a gentle pace with focused attention, free from rush‑induced anxiety and distracting environmental noise. Exposure is converted into in‑depth brand engagement with high audience attention, effectively reinforcing the premium first impression of the brand.
The T3 Check‑in Hall features a spacious layout and upscale overall ambience. As a dedicated architectural landmark media installation, Xi‑Dragon Gate is surrounded by neatly and moderately arranged advertisements without cluttered ad overlays. Thanks to its strong visual exclusivity, it acts as the core visual focal point across the area. Brand messages are conveyed clearly, precisely and efficiently, greatly reducing audience resistance to advertising and improving the acceptance and communication conversion rate of brand information.
