- Photos
- Specs
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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 11 Tianchen East Road, Chaoyang District | Format：led | Duration：15s |
| Location：South Plaza of the Bird's Nest and Water Cube | Min Qty：1 | Operating Time：10-22o'clock |
| Size：8.35m*5.44m | Min Period：week |
Media coverage covers the main south‑bound pedestrian flow route of the Olympic Park. A large number of passengers exiting from Olympic Park Station on Metro Lines 8/15 pass through this area to visit and take photos at the Bird’s Nest and Water Cube, enabling high‑efficiency passive exposure. The spacious square has no buildings or trees for obstruction, allowing the large screen to be fully viewed from multiple perspectives both near and far. The screen delivers clear images under strong daylight; at night, paired with venue architectural lighting, its visual impact is further enhanced.
Boasting powerful visual impact and strong brand recall, the high‑recognition large‑screen LED delivers mandatory, non‑skippable exposure. Pedestrians spend an average of 3‑5 seconds looking at it. Dynamic video advertisements instantly capture the attention of passers‑by and generate striking visual shock. Its brand promotion effect is far superior to that of traditional static billboards, with an ad recall rate 300% higher than conventional advertisements.
As a core underground complex in the Asian Olympic Business District, it offers a full range of dining, cinema, supermarket and retail services. It serves as a high‑frequency dining and consumption destination for tourists after they tour the Bird’s Nest and Water Cube, with high visitor interchange with the park. It sees a daily foot traffic of 25,000‑40,000 people and a single‑day peak of 60,000‑100,000 people. The proportion of family tourists and out‑of‑town visitors rises substantially. The evening hours with night‑view scenery represent the traffic peak, when numerous tourists take photos for social media. The square draws large crowds of event spectators for short‑term gatherings, resulting in significantly extended dwell time.
Located on the core landscape square between the National Stadium (Bird's Nest) and the National Aquatics Center (Water Cube), it is a landmark outdoor large‑screen media in the Olympic Park. Facing the main landscape trail of the Olympic Park, the large screen directly reaches massive tourist flows. The square features an open layout with no building obstructions and unobstructed views, and the screen is visible from both north and south directions. As a city‑card‑level outdoor advertising spot in Beijing, it boasts both cultural‑tourism landmark features and commercial communication value.
Positioned within the optimal framing for photography, advertising content spreads organically through tourists’ on‑site photos, short‑form videos, Moments, Xiaohongshu, Douyin and other platforms, generating massive free online exposure. Endowed with inherent content and social attributes, this spot delivers dual online‑and‑offline exposure from a single placement, greatly extending the communication cycle and expanding the reach of dissemination. It can serve as a communicable and momentum‑driving brand event.
Drawing on the core Olympic intellectual property of the world’s only Dual‑Olympic City, this spot comes with built‑in national‑level credibility and high‑end international attributes, setting it apart from ordinary purely commercial large screens in business districts. Brands advertising here can forge deep ties with the Olympic spirit and Beijing’s city‑card image, effectively enhancing brand credibility, public favorability and premium brand image. It stands as a premium media of choice for sports brands, benchmark domestic brands, high‑end brands, as well as government‑enterprise public‑interest campaigns.
