Media Resources

As the core brand communication position of Shanghai Pudong Airport, the LED media system of China Southern Airlines VIP lounge is upgrading airport advertising from passive exposure to active connection through technological innovation and scene reconstruction

The airport advertisement in the VIP lounge of China Southern Airlines breaks through the limitations of simple exposure and builds brand memory points through scenario-based content. The advertisement of a new energy vehicle brand is based on the concept of cloud departure, combining vehicle design aesthetics with flight trajectory and matching the flowing light and shadow effects in the VIP room

The outdoor large screen advertisement of Shenzhen Bay Science and Technology Park is located at the intersection of Keyuan Road and Gaoxin Park in Nanshan District. It uses a 129 ㎡ high-definition LED naked eye 3D giant screen as the core carrier, covering the pedestrian and vehicular traffic at the intersection and the passenger flow at Gaoxin Park Station of Metro Line 1. The screen stays on for 14 hours (8:00-22:00), with an average daily exposure of over 150000 times, facing the technology and finance hinterland of Shenzhen, making it a high-frequency touchpoint for high net worth individuals.

Located in the mixed flow area on the second floor and the domestic departure waiting area on the first floor, it covers 100% of domestic departures/arrivals, with an average daily exposure of more than 80,000 people

Combined with the needs of passengers looking for boarding gates/commercial areas, it is suitable for placing instant consumption advertisements such as catering and duty-free goods, and the conversion rate is 25% higher than that of ordinary areas

Covering all domestic departures, it is located at the intersection of check-in and security check-in core lines, and the average stay time of passengers is more than 15 minutes

Air China operates 430 owned aircraft, 173 of which are equipped with AVOD on-demand systems, covering 120 domestic cities and 64 international cities

It is mainly available to Air China Platinum/Gold Card members, First Class/Business Class passengers, and is also available for Star Alliance Gold Card members