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| Area：Shanghai | Type：airport | Frequency：360 |
| Address：Shanghai Pudong Airport | Format：led | Duration：15秒 |
| Location：China Southern Airlines VIP Lounge | Min Qty：11 | |
| Size：65寸 | Min Period：4week |
The LED media system of China Southern Airlines VIP Lounge at Shanghai Pudong International Airport has become a benchmark in the field of high-end airport advertising with its unique spatial attributes and technical advantages. This scene not only carries the practical needs of passengers waiting for flights, but also redefines the depth and efficiency of brand communication through precise content planning and technology empowerment
The average stay time of passengers in the VIP lounge is 40-60 minutes, and more than 80% of them are high-end people with decision-making power. This high density of dwell time overlaps with the target audience, making airport advertising exposure far more efficient than traditional media. For example, a luxury watch brand displays a "time and journey" theme advertisement through LED screens, combining product craftsmanship with flight trajectory to accurately reach business travelers' dual pursuit of quality and efficiency, and achieve a 35% increase in brand awareness
Different from traditional static advertising, the LED media in the VIP lounge of China Southern Airlines realizes dynamic content adjustment through data-driven. The system is connected to the flight information, time slot characteristics and passenger portrait database in real time, and the ad combination is updated every hour
Enterprise-level service solutions are pushed during peak business hours, and leisure passenger flow concentration periods are switched to tourist destination promotional videos or family consumption advertisements. The airport advertisement of a new energy vehicle brand has the theme of "cloud departure", combining flight trajectory and vehicle design aesthetics, and with the flowing light and shadow effect in the VIP hall, the product has a chemical reaction with the space atmosphere, and the memory retention rate is 62% higher than that of ordinary video advertisements
The airport advertising system of China Southern Airlines VIP lounge not only focuses on exposure, but also emphasizes the quantifiable evaluation of communication effect. Through data tools such as heat map analysis and eye trajectory tracking, advertisers can accurately optimize the focus distribution and content rhythm of the picture
The airport advertisement of a financial brand uses "time witnesses value" as the narrative logic, deeply binding the exclusive service of the VIP lounge to the brand concept, and the number of customer inquiries increased by 41% during the launch period. At the same time, the system supports the linkage between advertising content and social media, and passengers can get brand coupons after scanning the code to share, realizing the closed loop from offline exposure to online fission
This communication model that integrates functionality, artistry and commercial value not only opens up a new marketing path for brands in high-end travel scenarios, but also provides a replicable model for the future development of airport advertising
The LED media system of the China Southern Airlines VIP lounge at Pudong International Airport has become an important investment target in the field of high-end airport advertising due to its unique scene attributes and technical advantages. This space not only carries the practical needs of passengers waiting for flights, but also provides brands with business opportunities to efficiently reach high-net-worth individuals through precise content planning and technology empowerment
The airport advertisement of a financial brand uses "time witnesses value" as the narrative logic, deeply binding the exclusive service of the VIP lounge to the brand concept, and the number of customer inquiries increased by 41% during the launch period. At the same time, the system supports the linkage between advertising content and social media, and passengers can get brand coupons after scanning the QR code to share, realizing a closed loop from offline exposure to online fission. Through this model, the airport advertising of a FMCG brand increased the exposure of social platforms by 3 times, demonstrating the unique advantages of airport advertising in traffic conversion
