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| Area：Beijing | Type：airport | Frequency：360 |
| Address：Beijing Daxing Airport | Format：led | Duration：15秒 |
| Location：China Southern Airlines VIP Lounge | Min Qty：4 | |
| Size：65寸 | Min Period：4week |
From the entrance corridor after security, to the interactive wall in the rest area, to the waiting corridor before boarding, every place has been deeply planned. Data shows that passengers spend an average of more than 40 minutes in this area, providing high-frequency reach opportunities for airport advertising. The on-screen content not only contains practical information such as flight dynamics and weather alerts, but also connects the brand story to the passenger journey through dynamic visual narratives. For example, the advertisement of a high-end watch brand has the theme of "time witnesses the journey", and realizes the dual communication of emotion and function through the simultaneous presentation of passenger boarding countdown and product craftsmanship
It makes the product sense of technology and the space atmosphere have a chemical reaction. Data shows that the memory retention rate of such immersive ads is 62% higher than that of ordinary video ads. In addition, the VIP lounge also provides data monitoring services, allowing advertisers to analyze the passenger's eye trajectory through heat maps, optimize the focus distribution of the picture, and achieve quantitative evaluation of communication effects
China Southern Airlines VIP lounge is trying to integrate AR technology into the airport advertising system. Travelers can scan specific logos with their phones to trigger augmented reality experiences such as virtual check-in, brand history retrospectives, and other interactive content
This combination of virtual and real communication not only meets the expectations of high-end tourists for fresh experiences, but also opens up a differentiated competition path for brands. According to industry forecasts, such innovative advertising formats may cover 30% of the world's top airport lounges in the next three years
The LED advertising system in the VIP lounge of China Southern Airlines at Beijing Daxing Airport is redefining the brand communication logic in high-end travel scenarios
It is not only a medium for information transmission, but also a bridge between brands and passengers' emotions, providing a new dimension for business value creation while improving the passenger experience
The average waiting time for business travelers is 35-45 minutes, while women and families spend longer (about 50-60 minutes) during leisure time. This high-density dwell time provides a natural reach window for airport advertising. The screen position covers the entrance after the security check, the main visual wall of the rest area and the corridor before boarding, forming a complete contact chain of "enter-stop-go"
Different from traditional static advertising, airport advertising in China Southern Airlines VIP lounge realizes dynamic content adaptation through data-driven. The system is connected to the flight information, time slot characteristics and passenger portrait database, and the ad combination is updated every hour
Enterprise-level service solutions are pushed during peak business hours, and tourism destination promotional videos or family consumption advertisements are switched to during the concentrated period of leisure passenger flow. An airport advertisement of an automobile brand once combined the aesthetics of vehicle design with the flight trajectory through the theme of "cloud departure", with the flowing light and shadow effect in the VIP room, so that the sense of technology of the product and the atmosphere of the space had a chemical reaction
The combination of LED screens and AR technology provides travelers with an augmented reality experience: scanning the brand logo on the screen can trigger interactive content such as virtual check-in, product history retrospective, and more
As a benchmark project of China's aviation hub, the airport advertising system in the VIP lounge of China Southern Airlines is becoming a key fulcrum of the brand's high-end strategy. The airport advertisement of a financial brand deeply binds the exclusive service of the VIP room to the brand concept through the narrative logic of "time witnesses value", and the number of customer inquiries increased by 41% during the launch period
