- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Jiaxing | Type：high-speed railway | Frequency：0 |
| Address：No.1 Business Avenue, Dayun Town, Jiashan County | Format：Light box | Duration：0 |
| Location：Entrance & Exit Passageway of Jiashan South Railway Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：3.49m×1.69m | Min Period：month |
The media panels are mounted on the walls flanking the main inbound and outbound passageways of Jiashan South Railway Station. These passages form the mandatory travel route for all passengers scanning their IDs to enter the station and exiting upon arrival, with no blind spots in passenger flow diversion. They cover both departing and arriving crowds throughout the station and accompany passengers from entry to exit, standing out prominently amid the corridor environment. As a wall media matrix with the densest foot traffic and most consistent exposure within the station, they deliver uniform, unavoidable brand exposure to every passenger.
Covering the full volume of both inbound arrival and outbound departure passenger flows, this media captures local residents commuting, traveling for business or leisure, while also precisely targeting out-of-town tourists and business visitors arriving in Jiashan for the first time. It enables two-way communication that supports both outbound brand outreach and inbound audience attraction, with far higher traffic utilization efficiency than single-direction media. Multiple connected panels form an extra-long continuous visual strip spanning the primary visual walls on both sides of the passages, featuring a striking unified layout and extensive display coverage to create an immersive surrounding exposure effect.
The high-speed railway station handles an average of over 2.5 million passenger arrivals and departures annually, with peak daily passenger volume exceeding 11,000 during holidays. Serving as the sole route for all passengers, the light box media achieves 100% coverage of every arriving and departing traveler. Its core audience consists of high-spending young and middle-aged adults aged 18 to 45, perfectly aligning with mid-to-high-end marketing demands across real estate, automobiles, finance, industrial park investment promotion and other sectors. It boasts far more precise targeting than conventional urban outdoor advertisements. Coupled with the station’s massive passenger volume, the media can generate thousands or even tens of thousands of daily impressions.
This light box displays high-definition images with vivid colors, delivering an outstanding visual effect. Within the complex station environment, the average single viewing duration for passengers exiting the station exceeds 90 seconds. Its sharp, vibrant visuals make brand information stand out, boosting the retention rate of brand impressions by 50% compared with ordinary print advertisements. It generates two mandatory exposures per day, forming a complete communication chain of "awareness – memorization – recognition".
Featuring a large surface area, the light boxes are installed in relatively enclosed passageways. Passengers tend to focus their attention on the side walls, resulting in low advertising clutter and high information transmission efficiency. They create mandatory visual exposure that embeds brand messages deep in audiences’ minds. As a strategic medium that accurately, compulsively and efficiently delivers brand information to high-value audiences, it boasts high reach, profound influence and strong scenario resonance, making it a premium advertising resource with great return-on-investment potential.
Its core audience consists of highly active and high-spending groups, including frequent commuting white-collar workers between Shanghai and Hangzhou, business clients from the science and innovation industry, cultural tourism visitors to Xitang and Yunlan Bay in the Yangtze River Delta, local middle-class families in Jiashan, as well as residents with rigid or upgraded housing demands. Covering both high-end consumers and local mass consumers, it is suitable for all categories of commercial promotion and municipal government publicity. The neatly arranged array of images delivers powerful visual impact, effectively avoiding interference from scattered advertisements inside the station, instantly capturing passengers’ primary visual memory, and building a sense of brand scale and premium positioning.
