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- Specs
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- Media Map
| Area：International | Type：airport | Frequency：0 |
| Address：Cairo International Airport, Egypt | Format：Light box | Duration：0 |
| Location：T2 International Departures Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：3.60m×1.80m | Min Period：month |
The core mandatory traffic route for passengers in the departure hall, situated between the check-in area and security entrance. It covers all outbound flight passengers and accompanying send-off visitors with no separated traffic flow, enabling compulsory exposure to the full volume of outbound passenger flow. The light box measures 3.60m×1.80m. The complete set forms an integrated media wall consisting of 6 units. Existing positions support independent advertising deployment or combined arrangement to build an integrated brand corridor for continuous outreach to high-net-worth groups in Egypt.
Located on the main thoroughfare between the check-in zone and security entrance in the T2 International Departure Hall, this route is an unavoidable core passage throughout passengers’ outbound journey. Free of traffic diversions and blind spots, it fully reaches all international outbound passengers and people seeing them off. Passengers spend extended waiting time queuing for check-in and moving slowly along the passage in a relaxed state, creating optimal conditions for ad reception with high exposure frequency and outstanding memory retention.
Boasting a neat and uncluttered overall scene with low advertising interference, this is the sole passage that passengers must traverse, pause at and view. Without traffic diversion or visual obstructions, it delivers 100% compulsory exposure with no waste of ineffective traffic. Passengers spend an average of 30 to 60 minutes for check-in and waiting before departure, viewing advertisements repeatedly at close range. Each individual receives compulsory exposure more than 3 times per day for strong brand recall, forming a complete closed loop from initial exposure and brand memorization to purchase decision-making.
This location sits on the only passage connecting the check-in area of the departure hall to security control. All outbound passengers completing check-in must pass through this spot. It serves both boarding passengers and people seeing others off, featuring a larger passenger flow and more diverse audience composition. While waiting for check-in or moving slowly in queues, passengers are in a relaxed mood with ample dwell time. They have sufficient visual exposure to advertising information, leading to better ad memory retention compared with media in high-speed mobility scenarios.
High-quality audiences, strong visual impact and long dwell time deliver over 68% brand recall with superior conversion efficiency versus similar media. As an exclusive core location with monopolizable package resources, it is irreplaceable and hard for competitors to replicate or disrupt. Its core investment value lies in traffic monopoly, high-net-worth audience reach, scenario premium, cost efficiency and long-term asset accumulation, offering brands communication solutions with high certainty and high ROI.
As Egypt’s national gateway hub, it boasts a premium and pristine environment, distinct from the cluttered and noisy outdoor advertising landscape in downtown Cairo. Media inside the terminal encounters minimal interference and delivers pure visual presentation. Endorsed by the authoritative public airport setting, it effectively reduces public resistance to commercial advertisements, rapidly elevates a brand’s international and formal image. It helps overseas brands quickly build brand trust among local Egyptian consumers and business partners, consolidating brand awareness foundations across the North African market.
