Media Resources

The LED screens installed at the top of elevators fall within the optimal viewing zone that covers both eye-level and slightly upward sightlines. Passengers can view the full content without deliberately turning their heads. The efficiency of information delivery is over 50% higher than that of wall-mounted LED screens. Since passengers cannot avoid seeing the advertising visuals, the forced reach rate is nearly 100%.

The media installation is located at the mandatory transfer area at the entrance and exit of the transfer passage in an S-tier major station concourse, gathering massive passenger flow. Adopting a symmetrical design with dual curved giant screens, it blends seamlessly into the station concourse for a more cohesive visual effect that balances a tech-forward vibe and artistic appeal, creating a brand zone featuring naked-eye 3D technology.

Located along the core pedestrian route by the escalators in the main concourse of Line 6, this resource covers over 90% of all passenger flows entering, exiting and transferring in both directions across the entire station. Combining static and dynamic displays with coordinated coverage for near and far views, it represents a rare high-end commercial digital communication asset on the East Second Ring Road.

Located in the middle pillar area of the Line 3 platform, unobstructed by walls and platform screen doors, it occupies the core visual focal point of the platform and serves as an independent dynamic media terminal with the highest recognizability and superior visual texture on the platform floor.

Located on the concourse level of a major S-tier station, the mandatory transfer area for Line 3 and Line 17 media interchange, this spot gathers massive passenger flow. Its dynamic content catches people’s eyes and boosts ad memorability, making it an optimal promotional tool for new product launches, hit product creation and brand image building.

The media is installed on the top LED screens at prime golden positions above escalators in station concourses, covering the main routes of all bidirectional automatic escalators within the station. It runs through the entire passenger flow paths including entry, exit and line transfer, forming an all-round and immersive in-station communication system.

This advertising medium covers the entire platform via four-panel LED video walls installed on the platform level of Class S major metro stations. Dynamic visuals instantly capture passengers’ attention and deepen brand recall. Strategically placed 12-sheet lightboxes extend viewing time, highlight core brand selling points, and precisely reach target audiences, optimizing brand private domain operations and facilitating the cultivation of target user groups.

The platform serves as an enclosed immersive communication space. Passengers wait for trains for an average of 3 to 6 minutes, free from distractions of miscellaneous external information. In their fragmented spare time, they will take the initiative to view screen content and fully absorb standard 15-second advertisements, enabling high integrity in the delivery of brand information.