- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Metro | Frequency：1080 |
| Address：Line 12, Sanyuanqiao | Format：led | Duration：15s |
| Location：Escalator Ceiling of Transfer Passage from Line L10 to Line L12 | Min Qty：1 | Operating Time：6-22o'clock |
| Size：3.62m × 1.32m | Min Period：2week |
Full media coverage covers interchange passenger flow in both directions of Lines 10 and 12, while also reaching transfer passengers of the Airport Express Line. Its core target audience consists of high-net-worth individuals aged 28 to 50, including CBD business executives, foreign embassy staff and airport business travelers. This demographic boasts high income and strong purchasing decision-making power, with a preference for categories such as luxury automobiles, business travel hotels and foreign-related services. Passengers spend 30 to 45 seconds while boarding and alighting escalators, and round-trip transfers enable secondary repeated exposure, achieving an advertising reach rate of nearly 100%.
In the escalator passage scenario, passengers naturally maintain a horizontal or upward viewing angle. The LED screens atop escalators sit within the prime visual focus zone, allowing viewers to fully absorb screen content without deliberate attention. The minimalist ceiling of the walkway sets off high-definition dynamic footage for an extremely strong visual impact. The enclosed, quiet interchange environment helps audiences deeply memorize brands, greatly boosting brand retention and recognition.
Rotating loop ad placements sustain coverage of business and foreign passenger peaks, delivering balanced exposure throughout the day with no audience loss across time slots. The enclosed underground interchange space is free from external ambient and outdoor noise distractions, keeping passengers focused and improving the efficiency of brand message delivery. Passengers stay on the interchange route for 3 to 5 minutes at a slow pace of movement, granting them ample time to fully process 15-second video ads without missing any brief ad content, while longer brand feature films can thoroughly convey brand philosophies.
The media adopts integrated 4K high-definition LED equipment with delicate color restoration, ensuring distortion-free images without blind visual spots or segmentation distortion. It delivers premium texture for dynamic blockbusters, product details and creative dynamic content to match the visual expression of high-end brands, effortlessly capturing passengers' attention, effectively elevating brand grade, creating a differentiated high-end offline communication image, and avoiding the cheap exposure vibe of generic subway advertisements.
The LED screens installed atop the transfer escalators between Line 10 and Line 12 at Sanyuanqiao Station represent scarce prime overhead media resources in transfer passages within Beijing's central urban area. Boasting four core strengths — high-volume passenger flow at a transport hub, an inherently mandatory viewing scenario, distraction-free immersive communication, and a high-end audience demographic — they eliminate the drawbacks of broad, unfocused exposure associated with traditional subway ads. They enable precise, efficient and high-quality brand communication, making them premium advertising spots for subway media along Chaoyang's business corridor.
Endowed with exclusive location advantages, immersive visual effects and high-quality high-net-worth passenger groups, these LED screens stand out as powerful and influential premium media resources in core subway business districts. They outperform standard subway media in advertising effectiveness and are more likely to secure long-term brand bookings. As scarce, stable and high-value-preserving offline advertising media assets in prime urban locations, they deliver dual value of long-term investment and sustained profitability.
