- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Metro | Frequency：1080 |
| Address：Line 12, Sanyuanqiao Station | Format：led | Duration：15s |
| Location：Concourse of Sanyuanqiao Station | Min Qty：2 | Operating Time：6-22o'clock |
| Size：10.2m × 3.6m | Min Period：2week |
The dual screens are installed along the sole mandatory transfer passage. All passengers, whether transferring, entering or exiting the station, will pass fully within the viewing range of the large screens. The two curved screens face each other from left and right to create an enveloping visual scene. Passengers moving along either the left or right walkway can fully view the extended imagery of the curved panels that delivers strong depth perception, offering far greater visual impact than ordinary flat LED screens and boosting brand recall by over 50%, forming a bidirectionally symmetrical, wrap-around visual structure that covers passengers’ entire line of sight throughout their journey.
All passenger flows entering, exiting and transferring in both directions must pass entirely through the screen zone. Passengers spend 3 to 5 minutes traversing and lingering during transfers, and the two-way circulation routes enable repeated secondary exposure to the screens. The ad attention rate reaches nearly 100%. The curved panels match the natural visual arc of the human eye, providing an ultra-wide 178° viewing angle with distortion-free imagery. The two screens create a surrounding visual enclosure to achieve "visual exclusivity", making the advertising content the sole focal point of passengers’ attention and breaking the "one-way gaze" limitation of traditional flat screens.
The core media asset of this station is a pair of curved LED screens in the Line 12 concourse, the first set of floor-to-ceiling corner curved dual-screen media in Beijing Metro and an exclusive landmark-grade digital large-screen resource within the station. The station adopts the design theme "Rippling Reflections of Beijing Bridges", featuring a minimalist, modern overall space with strong technological aesthetics. It handles over 150,000 transfer passengers daily with steady foot traffic showing no obvious peak or off-peak seasons, drawing a large crowd of high-net-worth business professionals and foreign-related groups.
This media site is situated on the sole mandatory main passage with interchange of three metro lines. Passengers cannot avoid seeing the screens throughout their journey. The enclosed underground space reduces distractions from mobile phones and crowds, while dynamic videos continuously capture users’ attention. Frequent daily rotation and repeated exposure enable rapid new product promotion and trending campaign rollouts in the short term, and consolidate the brand’s high-end market position in the National Gate Business District over the long run.
The enclosed underground passage has no pillars or light boxes to block the view. Dynamic videos consistently draw people’s eyes. Installed on the dominant wall position at the core of the station concourse without any other competing advertisements, they deepen brand impressions through long dwell times, delivering remarkable effects for short-term new product launches and long-term regional brand positioning. As a rare complete set of curved paired screens in the metro station, there are no competing large screens to divert passenger traffic within the station. Advertisers who place campaigns here gain exclusive access to the full passenger flow of the entire interchange passage, making it extremely easy to trigger spontaneous online dissemination via internet-famous check-in posts.
Occupying the dominant wall position at the core of the station concourse with zero competing advertisements, this media asset creates visual monopoly for brands and rapidly strengthens brand recognition through high-frequency repeated exposure. Leveraging Sanyuanqiao’s unique positioning as the "Gateway for International Exchanges", this media site inherently conveys an upscale and international image. It serves as an ideal advertising carrier for high-end consumer goods, international brands and business services to launch new products, create blockbuster offerings and shape brand identity.
