- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Metro | Frequency：1080 |
| Address：Line 6 Chaoyangmen | Format：led | Duration：15s |
| Location：Station hall | Min Qty：5 | Operating Time：6-22o'clock |
| Size：3.4m × 1.7m、85寸 | Min Period：2week |
Located at the core of the station hall, it is exposed to a huge volume of transfer passengers every day. A large number of diplomatic envoys from various countries are among its audience groups, making it ideal for reaching highly educated, high-spending elite crowds. It occupies the optimal viewing angle for passengers entering and exiting the station. Featuring vivid colors and outstanding dynamic visual effects, its mixed static-and-dynamic display format can easily capture passengers' attention, delivering an extremely high exposure rate within the enclosed subway environment.
Its core strengths lie in precise reach to dense transfer passenger flows and strong capacity for high-premium brand monetization. The enclosed underground space greatly reduces visual distractions from mobile phones and crowds. Since all transferring passengers must pass through this area, the ad reach rate is nearly 100%. Passengers stay for an average of 3 to 5 minutes, with dwell time extending to 8 minutes during peak hours—far longer than the fleeting glance received by ordinary platform advertisements. The ad content rotates at a high frequency, with richly saturated screen colors and adaptive brightness to guarantee clear visibility even under strong daylight glare.
Elevator-top LED screens fall within passengers' natural upward line of sight when riding escalators. Free from distractions of mobile phones and crowds in the enclosed underground space, overhead visuals attract far more attention than standard wall-mounted media. Dynamic video ads achieve over 50% higher memorability compared to static light boxes. With a 30–45 second dwell time for passengers ascending and descending escalators, the ads deliver continuous, repeated exposure. Large and small screens coordinate content to form a layered communication strategy: "brands stand out from afar, promotional offers draw close attention", accomplishing brand cultivation and conversion guidance in one integrated solution.
This media package is installed along the core traffic route at the top of the escalators in the main concourse of Line 6. It consists of one oversized horizontal LED screen mounted above the escalators paired with four 85-inch vertical LCD digital display screens for bundled advertising deployment. It covers all passenger flows including those going up and down the escalators, passing through ticket gates and transferring lines. The dynamic and static screens work in tandem to form an all-surrounding visual matrix, reaching over 90% of all inbound, outbound and transferring passengers at Chaoyangmen Station, making it a rare integrated digital media resource exclusive to this station.
The escalators in the concourse serve as the sole mandatory passage for passengers entering, exiting and transferring. The giant overhead screen and vertical display screens on both sides create an all-encompassing visual matrix surrounding passengers from top to bottom. Travelers are continuously immersed in consistent brand visuals throughout their journey, delivering a short-duration immersive experience that greatly extends information retention time. Integrated digital media packages of this kind are in short supply at the station. Bundled deployment of the full set enables a single brand to occupy exclusive exposure across the entire concourse without competitive advertising interference, avoiding diluted communication effectiveness caused by scattered disjointed ad placements.
Dynamic video visuals deliver strong visual impact within the enclosed underground space, boasting far higher ad attention rates and brand recall compared to standard wall and pillar media. High-frequency daily looping broadcasts ensure repeated exposure for commuters and transfer passengers, swiftly building stable and profound brand impressions that drive both short-term conversion and long-term market presence. One complete media package addresses two core marketing objectives simultaneously: elevating brand image and boosting offline customer acquisition and conversion. There is no need for fragmented multi-location advertising placements, resulting in superior marketing efficiency and cost performance.
