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- Media Map
| Area：Beijing | Type：Metro | Frequency：1080 |
| Address：Line 3 Workers' Stadium | Format：led | Duration：15s |
| Location：Suspended Ceiling of Workers' Stadium Station Concourse | Min Qty：1 | Operating Time：5-23o'clock |
| Size：7.2m × 3.2m | Min Period：2week |
Positioned at the core of the station hall, this screen offers passengers an optimal viewing perspective. It delivers vivid, vibrant visuals with striking visual impact and superior dynamic effects, effortlessly capturing the attention of passing travelers to deliver exceptionally high exposure. The station sees heavy passenger volumes during daily morning and evening rush hours, with foot traffic doubling on days of sports matches and performances. Suspended large screens line the main transfer corridors, achieving 100% coverage of inbound, outbound and transferring passengers with zero blind spots in crowd flow.
Mounted overhead without support columns or wall obstructions, the screen sits directly above pedestrian walkways. Passengers can fully view advertisements either at eye level or by looking up, with no need to lower their heads or turn sideways to avoid the display, enabling powerful mandatory audience reach. Extended passenger dwell routes ensure complete information delivery, resulting in far higher brand recall than standard subway advertising media. Benefiting from dual traffic advantages of the Workers' Stadium and Sanlitun, the station maintains steady, dense commuter crowds during daily rush hours, while foot traffic surges by 40% during Chinese Super League matches, concerts and trendy commercial district events.
Its suspended size and 4K ultra-high-definition resolution render dynamic footage crystal clear even from a distance of 10 meters, delivering far greater visual impact than traditional light boxes and static print advertisements. It enables omnidirectional content coverage stretching from overhead down to ground level, free of competing advertising clutter, granting brands 100% exclusive exposure. Brand recall is boosted by over 60% compared with conventional light boxes, and audience acceptance and willingness to engage with ads are markedly higher than regular out-of-home media.
Boasting exclusive high-altitude positioning, giant-screen high-definition image quality and all-angle passenger flow coverage without blind spots, the station’s core audience mainly consists of trendy young people aged 18 to 35, business white-collar workers, sports event spectators and young tourists. Crowds with strong purchasing power and high willingness for social sharing account for over 70% of the total passenger volume. Daily commuter flow is steady and dense, while passenger numbers surge sharply during Chinese Super League matches, concerts and fashion events. The media space can deliver concentrated exposure to tens of thousands of people with remarkable potential for marketing conversion.
The suspended dome LED screen serves as the core main visual element of the station’s three-dimensional communication matrix. It can be jointly launched together with two groups of escalator-top LED screens, vertical platform large screens and wrapped pillar light boxes to create an all-round surrounding communication scenario featuring "high-altitude suspension + escalator top + ground vertical displays", forming a complete brand-themed station. Free from interference from messy small advertisements around, it adopts a minimalist ceiling-mounted design with premium texture. It maintains balanced exposure cost per thousand impressions, balancing large-scale audience reach and brand image building, making it the most cost-effective high-altitude digital media at the interchange station serving the Sanlitun and Workers’ Stadium business districts.
As the only giant central dynamic high-altitude LED screen in the entire station, this facility is a rare benchmark digital media asset of the site. Occupying the absolute visual center of the station, it delivers striking long-distance exposure with full coverage. It acts as an optimal core spot for brand image release, large-scale event promotion and new product launch campaigns. Capable of both polishing brand image and driving foot traffic, it stands as the primary core media resource for creating phenomenal offline marketing campaigns and themed station packages in the Workers’ Stadium-Sanlitun area.
