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- Media Map
| Area：Dalian | Type：Outdoors | Frequency：120 |
| Address：The intersection of Xi'an Road and Wuyi Road | Format：Naked eye 3D | Duration：15s |
| Location：Baotai Flagship Store | Min Qty：1 | Operating Time：7-24o'clock |
| Size：18m(W)×12m(H)=216㎡ | Min Period：month |
Located at the intersection of Xi'an Road and Wuyi Road in Shahekou District, at the main entrance of Baotai Flagship Plaza, adjacent to Xi'an Road Metro Station, this site is an important node in the 'Xi'an Road Golden Triangle' commercial area. Seamlessly connected to Exit D of Xi'an Road Station on Metro Lines 1 and 2, it is Dalian's first true commercial development above a metro station. With high pedestrian traffic and mandatory exposure, the reach rate exceeds 90%, making it a core social landmark in the Xi'an Road commercial district.
The Xi'an Road business district, where this large screen is located, is a landmark commercial area in Dalian and the top choice destination for both local residents and tourists. The daily foot traffic in this district is enormous, reaching hundreds of thousands on regular days and exceeding 300,000 at peak times, providing a huge base audience for advertising. Baotai Flagship Plaza is a typical metro-top commercial complex, able to seamlessly accommodate the large commuting and leisure traffic brought by the metro.
It is Dalian's first L-shaped curved naked-eye 3D screen and the second batch in Northeast China, a tech and social landmark on Xi'an Road with no competitors and high premium pricing, making its asset recognition extremely high. The Xi'an Road commercial district sees a daily foot traffic of 100,000, with even higher peaks during holidays. The large screen covers the metro entrance and main street passage, with free 5G all-area coverage, achieving high dwell time and check-in rates. At the metro entrance and street entry, slow-moving or stationary people create mandatory viewing scenarios, with an advertising reach rate exceeding 90%.
As a mature core commercial district in Dalian with a strong commercial atmosphere and concentrated consumer base, it enjoys stable daily foot traffic and explosive holiday traffic. It covers commuting flows, shopping crowds, and tourist check-in groups, providing a large media exposure base and wide audience coverage, with no blind spots in communication, giving it extremely strong advertising mandatory reach potential.
Dalian tourism check-in hotspots attract both local and tourist traffic, radiating across the Northeast. The brand influence spreads across regions. The L-shaped curved screen with a 120° wide angle offers no dead spots, providing a 360° immersive viewing experience. Passersby can see it from multiple angles, giving it wider exposure. The duration of naked-eye 3D retention is 30 seconds, compared to less than 3 seconds for traditional screens, driving a 30% increase in shopping area foot traffic. TikTok / Xiaohongshu users spontaneously check in and share content, with single posts reaching millions of impressions, maximizing free traffic leverage.
Baotai Flagship Plaza focuses on new energy vehicles, tech culture, and trendy lifestyles, attracting a large number of young consumers seeking fresh experiences. It is ideal for precise reach of emerging brands, tech products, and trendy goods. Relying on the scene advantages of the shopping area, advertisements can strongly link with offline consumption scenes. After being attracted by the naked-eye 3D ads, consumers can directly walk to surrounding stores, easily completing the marketing loop from 'exposure - interest - in-store conversion.'
Dalian Baotai Flagship Plaza's naked-eye 3D is a rare landmark asset, a high-return traffic engine, and a long-term value hub. It occupies the core of Xi'an Road, the only dual subway entrance, and is Dalian's first naked-eye 3D with triple rarity. Combined with high-net-worth customers, strong viral dissemination, and a short payback period, it offers both stable cash flow and asset appreciation potential, making it an excellent investment target for outdoor media in the Northeast.
As a core media landmark in the shopping area, the Baotai Flagship Plaza large screen integrates multiple values: city image display, commercial brand empowerment, cultural and tourism traffic attraction, and nightlife ambiance creation. It is not only a landmark achievement of Dalian's urban renewal and shopping area upgrade but also a high-quality core communication platform for brand exposure, scenario marketing, and city promotion.
