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| Area：Dalian | Type：Outdoors | Frequency：120 |
| Address：West side of the airport hotel | Format：led | Duration：15s |
| Location：Zhou Shuizi International Airport Hotel | Min Qty：1 | Operating Time：8-22o'clock |
| Size：10m(W)×22m(H)=220㎡ | Min Period：month |
Located on the west side of the Airport Hotel building on Yingke Road in Ganjingzi District, it is Dalian's city gateway-level outdoor large screen and the primary visual focal point for airport arrivals and departures. It is only 300 meters from the Zhoushuizi Airport terminal, making it the first visual point that both vehicular and pedestrian traffic must pass when commuting to and from the airport. It directly reaches the core airport passenger base and firmly occupies the prime location at the city's airport gateway, which is irreplaceable.
Relying on the large passenger flow foundation of Zhoushuizi Airport, the screen handles a massive annual volume of travelers. Its large size and prominent presence make it a noticeable outdoor full-color HD display. The screen is open without building obstructions, the viewing angle is transparent, and it is clearly visible from a long distance. Naturally catching the eye during driving, it creates a strong forced exposure effect with dynamic images that provide a strong visual impact, grabbing attention. Every arriving and departing passenger, as well as vehicles dropping off or picking up passengers, will inevitably see this point. There are no obstructions or competing screens, making the forced exposure effect extremely strong.
The media exclusively dominates the core gateway area of Dalian Zhoushuizi Airport, serving as the first visual point that all arriving and departing vehicle traffic and visiting pedestrians must pass. The site has outstanding traffic advantages, only 15 minutes by car from the entrance to the Shenda Expressway and just 20 minutes to Dalian Railway Station or the city center. It connects the city's main traffic network while also radiating to the airport business district, the South China area, and the Jinjia Ling business district, bridging airport traffic with citywide flow. The location is extremely scarce and irreplaceable, with the screen unobstructed by high-rise buildings and offering a wide and clear field of view. The driving perspective naturally catches the eye, with a significant forced exposure effect.
As the benchmark media for Dalian’s urban airport gateway, the large screen naturally carries a high-end, official communication tone, distinguishing it from ordinary urban street media. It combines the dual value of showcasing the city’s image and enhancing brand prestige. Leveraging the airport's role as an external window, it can achieve high-frequency exposure across the city while precisely reaching high-end vertical audiences, effectively improving brand status, strengthening brand credibility, and enhancing the city’s influence. It is a high-end, stable-traffic, and high-conversion rare quality investment resource among Dalian outdoor media.
The core audience mainly consists of business professionals, high-net-worth travelers, international tourists, and government and enterprise personnel, with strong consumption power and high decision-making levels. The daily vehicle flow is 150,000, and the pedestrian flow is 200,000; the airport handles 19 million annual passengers, covering high-end domestic and international clients, creating strong mandatory exposure. Frequent exposure and continuous communication, with dynamic video screens delivering impact far beyond traditional outdoor advertising, leave a lasting brand impression.
As the city’s core aviation hub, it continuously drives the upgrading of airport business, cultural tourism, transportation, and supporting industries. The value of the city gateway increases year by year. With the recovery of city exchanges, business travel, and tourism economy, demand for high-end brand outdoor advertising continues to grow. Airport landmark media resources are becoming increasingly scarce. Large screens, tied to the city’s core gateway, gain value continuously as regional capabilities improve, offering both short-term steady returns and long-term asset appreciation.
Airport hotel LED = Dalian city gateway landmark, mandatory exposure for arrivals and departures, 19 million high-end passenger flow, 180㎡ high-definition large screen. It is a rare, high-end, and cost-effective prime location in Dalian’s outdoor media.
