Dalian Route 16 S-class double-decker bus body

As Dalian's only regular double-decker bus line and a city sightseeing icon, the bus body is powered entirely by electricity and designed with a red and black color scheme. With its panoramic view and large display area, it serves as a moving advertising platform in Dalian's core commercial districts, offering high exposure and strong visual impact, making it an excellent choice for brands to reach local residents and tourists effectively. 
As the only double-decker bus line operating regularly in Dalian's urban area, Route 16 has an S-class vehicle height of nearly 4 meters—more than twice the height of a standard single-decker bus. When traveling along major city roads like Renmin Road, Zhongshan Road, and Xinghai Square, it naturally attracts passersby, creating a moving landmark effect. The route passes through key scenic spots and commercial areas in Dalian, including Xinghai Square, Sun Asia Ocean World, Qingniwa Bridge, Zhongshan Square, and the Donggang Music Fountain.
Route 16 serves both as a daily commuting tool for residents and as the preferred low-cost way for tourists to explore the city. It integrates into daily life to build affinity while leveraging its tourism attribute to strengthen brand memory. Tourists make up about 30-40% of passengers, primarily young and middle-aged groups with strong purchasing power, representing core target audiences for tourism, hotels, dining, and similar industries. The double-decker bus is unique in Dalian's urban area, with no comparable media competition, allowing advertisements to dominate the viewer's attention. 
The route spans Dalian's east-west main roads, with advertisements moving along with the vehicle and covering multiple commercial districts and communities, solving the problem of limited reach of fixed billboards. During traffic congestion, passengers and pedestrians naturally focus on the bus advertisements, with an average viewing time of over 15 seconds, creating strong brand recall.