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- Specs
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- Media Map
| Area：Dalian | Type：Bus | Frequency：0 |
| Address：Dalian | Format：car body | Duration：0 |
| Location：Dalian | Min Qty：1 | |
| Size：25m | Min Period：month |
As a symbolic icon of Dalian's urban culture and a mobile city museum, it is one of the few tram lines in mainland China that has never ceased operation. It is also one of the oldest trams still in service worldwide and is considered an S-level benchmark for retro mobile media in the industry.
Tram media, with its S-level cultural IP value, scarce resource attributes, and strong communication effectiveness, has become a top mobile media platform for brands to achieve differentiated communication in the Dalian market. Its advertising recall and secondary sharing rates are significantly higher than ordinary bus media. The retro tram's body features smooth and rounded lines, with excellent ad placement effects and color fidelity 20% higher than regular buses.
Connecting key areas such as Democracy Square, Victory Bridge, Dalian Station, and May Day Square, it covers high-spending citizens and commuters. Each one-way journey takes about 50 minutes, with 10 daily cycles providing high-frequency reach. It precisely targets young tourists, culture enthusiasts, and photography fans, helping brands in culture, tourism, dining, and retail sectors to acquire customers accurately. It covers all scenarios of shopping, leisure, tourism, and commuting, achieving the effect of finding the audience rather than the audience finding the ad.
The core advantage of tram body media lies in breaking the commercial limitations of traditional bus advertising, achieving dual empowerment of cultural value and communication effectiveness. This advantage is not solely due to the tram's scarcity, but stems from the deep integration of the tram body with advertising, the city, and the audience, upgrading bus ads from mere information carriers to scenario-based IPs, creating an irreplaceable communication barrier.
The vintage tram body is not just a means of transportation; it is also a carrier of urban culture, a witness to history, and a top-tier mobile media platform. Its unique retro design, rare resource attributes, and powerful cultural empowerment capabilities make it an S-level choice for brands to enhance their image and accurately reach high-value audiences in the Dalian market, perfectly achieving a win-win of commercial communication and urban cultural heritage.
Its investment value far surpasses ordinary bus media, with core strengths in four dimensions: cultural empowerment, precise targeting, long-lasting communication, and high ROI. It serves as a premier communication vehicle for brands to achieve differentiated competition in the Dalian market.
The vintage tram is a transportation landmark rooted in a century of urban development, as well as a distinctive and unique mobile communication medium. As a fusion medium of urban culture and commercial communication, tram body advertising breaks out of traditional communication boundaries, becoming an urban scenery that combines historical warmth with commercial value. The advertisement integrates seamlessly with the vintage tram, preserving the historical charm of the vehicle while using its unique character to make the advertising content more memorable.
By leveraging this distinctive urban heritage, tram body advertising achieves dual empowerment in commercial communication and cultural transmission. Advertising becomes more than a simple commercial promotion vehicle; it becomes a window to showcase the city's image and convey brand warmth, ensuring effective penetration of the advertising message.
