Media Resources

The main trunk lines in the central urban area of Dalian pass daily through key commercial districts, transportation hubs, and large residential areas such as Qingniwa Bridge, Xi’an Road, Xinghai Square, and South China Plaza. Relying on high-frequency and long-hour operations, they achieve widespread coverage of the local resident population, office workers, students, and the mobile population.

As a moving city landscape, tram advertisements attract more attention than static ads. The visuals are striking and have greater visual impact, the ad display period is long, allowing continuous influence on the audience and strengthening brand recall.

The Dalian Bus Route 16 has a route length of 13.8 kilometers outbound and 13.6 kilometers inbound. It starts in the west at Dalian Ocean University Station and passes through major areas such as the Second Affiliated Hospital of Dalian Medical University, Xinghai Square, Olympic Square, Zhongshan Square, and Harbor Square, where advertising exposure is high.