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| Area：Guiyang | Type：Metro | Frequency：0 |
| Address：Guiyang Metro | Format：Film | Duration：0 |
| Location：Super U-Shaped Brand Entry | Min Qty：5 | Operating Time：0-24o'clock |
| Size：/ | Min Period：4weeks |
Super U-shaped brand entrance combined media is a set of high-end subway media solutions that integrate U-shaped surround immersive experience and in-depth channel extension display, which is composed of five core modules: wall stickers on both sides, entrance ladder lintels, ladder signs, channel wall stickers and an embedded light box, mainly distributed in the main staircase/escalator area and extension passage from the ground of the subway station to the station hall floor, forming a full-link visual coverage from the entrance to the station, which is a high-quality carrier for brands to create immersive communication scenes and enhance brand exposure and memory
The entrance area forms a 360° U-shaped surround through the wall stickers and frieze stickers on both sides, and the passage area forms a visual corridor that extends in depth through the combination of wall stickers and light boxes, which allows the brand information to surround passengers in an all-round way, and the whole process from entering the subway entrance to passing through the passage is in the brand visual environment for about 15-20 seconds, and the memory depth is increased by 230%
Exit J is the only way to Guiyang International Trade Plaza, Guizhou Peking Opera House, and North China Road, with natural geographical advantages, which can accurately reach the dual demand groups for commuting and consumption, covering the 3-kilometer consumption circle around the site, increasing the memory of brand information by 40%, providing an explosive exposure window for the brand, and accurately reaching the young, active and consuming core audience
From the ground entrance to the underground passage, the media points are seamlessly connected along the natural trajectory of passengers, forming a visual envelope in the whole process of entry-descent and passage
With its unique space design, efficient communication effect and high-quality passenger flow resources, the media has become the preferred placement solution for brands in the Guiyang metro market, especially suitable for advertisers who need to create immersive communication scenarios, improve brand exposure and conversion, with the unique design of U-shaped surround immersive space, full-link visual interception and multi-dimensional information transmission, the core advantages are concentrated in the five dimensions of space experience, reach efficiency, passenger flow value, cost performance and creative empowerment
Xingzhu Road Station and other special stations additionally cover cultural and sports consumer groups, which are highly matched with sports brands, entertainment IP, and local life services, and wall stickers can be added to the scanning code interactive area, triggering the secondary transmission rate of passenger touch-photo-sharing behavior chain to increase, forming a linkage effect of offline experience and online communication, expanding brand influence, changing the proportion of passenger flow, and a wider range of brand radiation
Relying on the core advantages of high traffic and high reach of Guiyang Metro, subway advertising gets rid of the limitations of single-point communication, and deeply integrates brand concept and creative design in a large-area and immersive presentation way, and realizes the forced reach and deep penetration of advertising information in a closed and non-interference channel space
This immersive communication gets rid of the limitations of single-point communication, allows brand information to form a coherent visual memory chain, further strengthens the depth of passengers' awareness of the brand, and at the same time uses the high passenger flow characteristics of the channel to achieve accurate reach of a large number of people and expand the radius of brand communication
