Media Resources

The brand channel is composed of 611 square meters of wall stickers, 23 light boxes and 4 wrapping columns, which are designed with continuous wall stickers and combined with light boxes in series to form a "brand wall".

The lintel is located directly above the entrance escalator, and the passengers' line of sight is naturally focused when entering and exiting the station, forming a "vertical forced vision effect", with a reading rate of more than 80%.

The super light box is super large, with high-definition pictures and bright colors, which can instantly attract the attention of passengers and produce a shocking advertising effect.

The subway station hall and passage are semi-enclosed spaces, and the super light box occupies the core position of the wall, so that the passenger travel route is single, and the advertising interference is extremely low, so as to ensure that the brand information is transmitted without competition.

Super light boxes are usually set up in the passages, entrances and exits of the station hall or the core area of the platform, and passengers are in the "forced viewing" scene when entering and exiting the station and waiting for the train.

Listed as an S-level (the highest-level) media resource, the Super Lightbox at Zilinan Station is located in the core visual focus area of the station (such as the main wall of the passage or the transfer hub), and has a dense average daily passenger flow.

The strong light of the light box highlights the core message of the advertisement, and forms a brand-exclusive wall with continuous wall stickers, and the chiaroscuro strengthens the memory point, which is different from the conventional advertising form.

Advertisements are located on the walls, platforms, concourses and passageways.