Media Resources

Wall stickers on both sides, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one lightbox, located at the core station entrances and exits where passenger flow is concentrated. Designed with the concept of full-path, multi-touchpoint, and strong immersion, it integrates five major elements: wall stickers on both sides of the entrance, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one standard lightbox, creating a three-dimensional brand display route from the ground to underground.

This media features 166㎡ of wall stickers with 3 lightboxes, and the corridor wall stickers provide 360° full visual coverage. Combined with the layered lighting effect of the embedded lightboxes, it creates an immersive brand experience space upon entry. Studies show that the memorability of immersive advertising increases by 230% compared to regular ads.

The entrance and transfer channel are 100% of the necessary routes for passengers, and the average daily passenger flow is large.

The U-shaped structure forms an immersive exhibition space surrounded on three sides, and through large-area pictures and three-dimensional design, passengers can lock their sight at the first time they enter the subway station.

Pillar-covered advertisements surround the pillars of the subway station hall/platform, and passengers can receive the advertising information in full from any angle, and the visual envelopment is significantly stronger than that of traditional print advertising.

Banner advertising displays brand content in all directions around the column, so that passengers can receive the full advertising message from any angle.

Pillar advertisements are set around the column, and no matter how passengers move from any direction in the station hall, they can receive the advertising information completely, forming a forced reach effect.

Pillar advertisements can be displayed around the columns, no matter which angle passengers look at from the station hall, they can clearly receive the advertising information, without visual blind spots, and improve the brand exposure intensity.