Media Resources

The Grade A themed station halls are all located at the core pathways that passengers must pass through when entering, exiting, or transferring in the subway. They are 100% mandatory touchpoint scenarios, with enclosed underground spaces free from outdoor clutter and distractions, resulting in highly focused audience attention, longer dwell times, and stronger communication penetration.

All A-level column lightboxes are installed on the main circulation columns in the concourse, covering security inspection, station entry and exit, and passenger transfer routes. They are key positions for close-up passenger viewing. Passengers stay in the station for 3–8 minutes, and during circulation there is no visual avoidance space, ensuring 100% mandatory exposure.

Located on the main passage, transfer passage, and the mandatory routes for entering and exiting the station, with no detours or splits, passengers stay for an average of 3-8 minutes daily, allowing high-frequency repeated advertising exposure and deep memory implantation.

Wall stickers on both sides, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one lightbox, located at the core station entrances and exits where passenger flow is concentrated. Designed with the concept of full-path, multi-touchpoint, and strong immersion, it integrates five major elements: wall stickers on both sides of the entrance, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one standard lightbox, creating a three-dimensional brand display route from the ground to underground.

This media features 166㎡ of wall stickers with 3 lightboxes, and the corridor wall stickers provide 360° full visual coverage. Combined with the layered lighting effect of the embedded lightboxes, it creates an immersive brand experience space upon entry. Studies show that the memorability of immersive advertising increases by 230% compared to regular ads.