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| Area：Guiyang | Type：Metro | Frequency：0 |
| Address：Xingzhu Road Subway | Format：Film | Duration：0 |
| Location：Xingzhu Road Subway | Min Qty：4 | Operating Time：0-24o'clock |
| Size：166㎡ | Min Period：4weeks |
Located in the entrance and exit passage of Exit A of the subway station closest to the Guiyang Olympic Sports Center, it builds an immersive visual space in the form of an innovative combination of embedded twelve light boxes covering the whole wall, providing brands with high-reach, strong memory and scenario-based communication solutions, and is a key communication node connecting the subway passenger flow with more than 100,000 cultural and sports consumers in the Olympic Sports Center
The Exit A channel of Xingzhu Road Station of Line 2 is the core hub connecting urban transportation and the Guiyang Olympic Sports Center, with a high concentration of people in daily and during activities, covering commuters, students, tourists and highly active young groups
The complete wall on both sides of the A exit passage and the local area at the top realize the visual envelope without dead ends, creating a shocking visual impact, radiating the core business district of Guanshan Lake to connect the subway commuting-cultural and sports consumption-commercial shopping full-link scene to form a closed loop of consumption, perfectly covering the two-way passenger flow of inbound and outbound passengers, realizing round-trip double repeat covers, strengthening the brand's secondary memory, and increasing the frequency of reach by 180%
The A exit channel of Xingzhu Road Station is the only advertising channel connected to the infield area of the Olympic Sports Center in Guiyang Metro, covering the 3-kilometer consumption circle around the Olympic Sports Center, accurately reaching the people who have the dual needs of watching the performance, and the wall sticker advertisement uses the whole wall as the canvas to achieve ultra-long, unfragmented picture extension, and the light box provides a stable light source and focus information reinforcement, which forms a three-dimensional and rhythmic visual matrix, and realizes the deep exposure of walking and repeatedly reaching during the passenger journey
The passage space naturally guides the eye to focus on the wall, and the passengers walk slowly in this area, and the stay time is relatively long, which is conducive to the complete reception of advertising content
With the five core advantages of 100% forced reach, low-interference exclusive space, accurate matching of cultural and sports scenes, immersive visual experience, and cost-effective operation, it has become a benchmark product in the Guiyang Metro advertising system, especially suitable for advertisers who need to connect cultural and sports consumption scenarios, improve brand exposure and conversion, and is one of the preferred combination media for advertising in Guiyang Guanshanhu District
The subway channel is relatively independent and closed, with little interference information, providing a pure environment for advertising communication, connecting the whole link scenario of subway commuting, cultural and sports consumption, and commercial shopping, and promoting the closed-loop formation of consumer decision-making of cognition, interest, purchase, and sharing
With the five core values of unique channel attributes, high-value customer groups, immersive experience, low interference environment, and high cost performance, it has become a benchmark product in the Guiyang Metro advertising system, especially suitable for connecting cultural and sports consumption scenarios, building an investment value model with high precision reach, strong memory conversion, low investment and high return, and is a golden investment carrier connecting the subway passenger flow with more than 100,000 cultural and sports consumers in the Olympic Sports Center
