Media Resources

Located on the north side of the central comprehensive service island along the central axis of the waiting hall, symmetrically arranged with the main screen on the south side and separately placed at the northern and southern ends of the service island, the two north-south screens occupy the visual center of the hall and enclose all pedestrian traffic flows in the hall. This area serves as the dual core of sightlines and passenger flow within the station.

The large LED screen stretches horizontally across the entire arrival canopy and blends seamlessly with the station building. The station square in front features an open layout free of obstructions such as columns, green plants and structures, delivering a full 360° viewing experience with clear visibility of the screen content even from hundreds of meters away.

Passengers walk at a moderate pace with luggage while exiting the station. The full travel time through the entire corridor ranges from 3 to 8 minutes. Throughout the journey, passengers face suspended large-format digital signage continuously and are repeatedly exposed to advertising content. As a result, ad memory retention for this exit scenario is far higher than that of media placements at entry and waiting areas.

Adjacent to the entire waiting seat area on the north side, the northbound ticket checking passage and train schedule information guidance screens, this is the core access point for passengers entering the waiting area after passing security check at the North Square and transferring upstairs to Metro Lines 4 and 10. It fully covers all passenger flows for waiting and ticket checking on the north side without any obstruction from columns or walls.

As a major high-speed rail hub in southwest China, the station handles over 250,000 passenger trips daily. The North Square accommodates 70% of the station’s main passenger flow. This location steadily reaches more than 170,000 people each day, with a peak volume of over 220,000 during holidays. The massive and consistent foot traffic ensures sustained brand exposure.