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| Area：Guangzhou | Type：high-speed railway | Frequency：0 |
| Address：No.1 Dongzhan Road, Linhe Subdistrict, Tianhe District | Format：Light box | Duration：0 |
| Location：Eyebrow section of the exit passage at Guangzhou-Shenzhen Station | Min Qty：10 | Operating Time：0-24o'clock |
| Size：4.24×1.16 | Min Period：month |
Lintel light boxes occupy the gatehead at the key exit passage, achieving 100% coverage of all arriving passengers with no passenger diversion or detours. Travelers walk slowly with luggage, resulting in a reduced walking speed and an average effective viewing duration of 4 to 8 seconds per person. The daily outbound passenger flow reaches the 100,000 level. On workdays, the audience mainly consists of cross-city business white-collar workers and corporate business travelers traveling between Guangzhou and Shenzhen; during holidays, tourist and homebound passenger flows add to the volume, with high-end consumer audiences accounting for over 65% of all viewers.
Installed on the lintel above the passage entrance, higher than the line of sight of pedestrians, the light boxes are the first thing passengers see upon entering the passage. Unlike low wall-mounted light boxes, their visuals can be spotted from a long distance. With no other advertisements in front or behind to cause interference, they form an exclusive branded gatehead display space. After exiting the station, passengers directly transfer to the metro, take taxis, or head to Tianhe business district, placing them within the critical consumption decision-making window. Capturing foot traffic in the final leg of their journeys, these advertisements reach both cross-city business travelers and regular visitors to surrounding office buildings and commercial areas, balancing brand image promotion with localized conversion and customer acquisition.
Their unique positioning creates a striking visual barrier at the station exit. Mounted high on the passage gate beam, the displays remain unobstructed by pedestrians, luggage or support pillars, delivering complete visuals visible from both eye level and overhead viewpoints to highlight premium brand texture. They serve as the medium for passengers’ "final impression" of both Guangzhou East Railway Station and the advertised brands. Featuring large-format high-definition displays, the light boxes present brands in a highly conspicuous manner with strong visual impact and high message absorption rates. Eliminating fragmented, ineffective exposure, they create an exclusive dedicated brand display zone.
As an area visible to passengers the moment they look up upon exiting the station, this set of light boxes forms a striking visual barrier at the exit. Whether passengers rush past or pause briefly, they cannot fail to notice it, delivering an extremely strong visual impact. Advertising placed here can rapidly boost brand exposure, reach a wide range of people, and is ideal for brands to carry out large-scale promotion, establish a distinct brand identity and enhance brand influence.
This light box suite is a scarce high-level doorway advertising medium in the exit area of the East Station. Leveraging the massive business and tourist foot traffic at the core transport hub of Tianhe, unobstructed high-angle visibility and full coverage across all passageways, it achieves in-depth engagement with passengers immediately after they exit the station. Its connected row layout creates a continuous visual showcase for brands, balancing precise targeting of high-end audiences and large-volume exposure. It is a premium high-speed rail advertising resource in Guangzhou’s intercity transport hubs that integrates brand image display and offline conversion.
After exiting the station, passengers immediately enter consumption decision-making scenarios including subway transfers, taxi rides and trips to urban commercial districts. This marks the prime window at the end of their journey when they plan local consumption. The medium can efficiently meet diverse marketing demands such as brand campaign building, store traffic diversion, product recommendation and in-store conversion. It closes the loop of "station arrival traffic - urban consumption", delivering dual value of shaping premium brand image and driving local market traffic and conversion, making it a core high-quality medium for brand campaigns at Guangzhou’s intercity transport hubs.
