Media Resources

The media site is situated at the prime intersection of West Nanjing Road and the North-South Elevated Road Inner Ring, serving as a landmark visual gateway in Puxi leading to Jing'an CBD and People's Square. It commands unobstructed core views of the main urban access ramps of the North-South Elevated Road, connects the north-south commuter routes across the entire city, and is visible to hundreds of thousands of daily vehicles from long distances at high speeds.

As a cultural landmark of the city, Xintiandi attracts high net worth people with the integration of Shikumen architecture and modern commerce. Its outdoor big brand advertising relies on scarce resources and precise traffic, becoming the core battlefield for brands to seize the market.

The Zhendan Building is located in the core area of Lujiazui Financial District in Pudong, Shanghai, and is one of the highly recognizable skyscrapers along the Huangpu River. Its unique light show advertising format presents brand information in a dynamic light and shadow manner on the curtain walls of super high-rise buildings, creating an immersive visual experience and becoming an indispensable brand communication method in urban night scenes.