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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 173 Fushi Road, Shijingshan District | Format：led | Duration：15s |
| Location：Jingxi Joy City | Min Qty：1 | Operating Time：10-22o'clock |
| Size：6m×16.5m | Min Period：week |
Boasting a huge consumer base in western Beijing and direct access via three metro lines — the interchange of Metro Lines 1, 6 and S1. It covers large‑scale western urban areas including Shijingshan, Haidian and Mentougou, reaching approximately 3 million consumers within a 10‑kilometer radius. Its core audiences consist of urban new middle‑class groups, young white‑collar workers and quality‑oriented families with children. Passenger flow surges notably on weekends and public holidays. The integration of offline activities and large‑screen advertising amplifies communication momentum and further improves advertising reach efficiency.
Situated in the core atrium with high ceilings of the shopping mall, the screen can be viewed from multiple angles by crowds staying on the corridors, escalators and atrium across floors B2‑7. This indoor location is immune to wind and rain, free of column obstructions and visible from all floors in multiple perspectives. Shoppers come face‑to‑face with the screen throughout store visits and vertical movements, generating high‑frequency immersive forced exposure. It serves as the core visual anchor for foot traffic inside the mall. With long customer dwell time within the premises, advertisements gain high valid view counts.
The screen measures 6m × 16.5m with a total area of 99 ㎡. Its vertical format delivers strong visual impact and high recognizability with rich layered imagery. It can perfectly display brand promotional videos, dynamic posters, IP‑themed creative videos and other materials. Compared with static light boxes and posters within the mall, the dynamic large screen is more likely to draw shoppers’ attention and delivers excellent photo‑ready effects. It encourages users to share content voluntarily via short‑video platforms and Moments, enabling offline exposure coupled with secondary online viral communication.
As the core hub of the shopping mall, it can effectively guide scattered pedestrian flows to converge toward the atrium. Boasting long dwell‑time and high stop‑by rate, it delivers far higher media exposure efficiency than ordinary advertising spaces. It creates visual focal points and greatly boosts foot traffic in the area. Visible from all points along the 360° circular visitor circulation path, it enables "in‑sight at a glance and dead‑zone‑free reach", effectively improving brand message recall and communication reach.
Through the linkage of "screen + scenario", advertising click‑through rates and consumption conversion rates can be substantially increased. The screen generally operates for 12 hours daily (10:00‑22:00), playing 15‑second videos on loop for up to 120 cycles per day. Brands can flexibly customize and update displayed content according to different time slots, seasons or holidays to achieve more precise delivery of commercial information.
As one of the few large‑scale atrium giant LED screens in West Beijing, it occupies the core traffic spot of the atrium and features differentiated resource barriers. Its ad exposures fit real‑life consumption scenarios, balancing brand image building and tangible offline traffic diversion. It is suitable for elevating brand image as well as launching promotional conversion‑oriented ad campaigns. Supported by the stable inherent traffic base of Joy City, it accommodates both short‑term event marketing and medium‑to‑long‑term regional advertising needs, helping brands capture consumer mindshare in the western consumer market.
