Media Resources

Beijing Subway TV Network covers the seven busiest routes in Beijing—Lines 1, 2, 5, 8, 10, 13, and Batong Line—with 10,000 TV screens broadcasting simultaneously. It is the latest integrated media platform of Beijing Subway TOP.1, combining national cultural and tourism promotion, subway public service programs, subway talk shows, subway commercial advertisements, and a new media matrix.

As the core business traffic entry point of the Guomao business district, the Tiben LED at Exit C is a prime advertising spot that precisely reaches high-end business audiences, making it suitable for brands in finance, luxury goods, and technology to enhance their visibility.

Through the interplay of light and shadow and scenographic storytelling, the brand becomes a natural part of the commuting ritual. LED advertisements do not rely on strong exposure; instead, they subtly shape consumer perception during fragmented moments. When business professionals have brief interactions with the advertisements while waiting for transportation, the brand evolves from merely being seen to being needed.

Located in the core transportation node of Xizhimen, it is connected to Beijing North Railway Station and a number of subway lines, reaching more than 30 million high-net-worth commuters every day.

The site is close to government agencies and government offices, targeting high-net-worth government affairs and party members and cadres, and advertising can accurately reach policy-sensitive users.

The LED screen combined with the 180° ultra-wide viewing angle design ensures that the waiting crowd is covered from all angles during peak commuting hours.