- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 22 Jinyao Road, Qixia District | Format：led | Duration：15s |
| Location：Xinyao Gemdale Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：6.9m*5.1m=35.19㎡ | Min Period：2week |
The media is positioned in the atrium on Level 2 above the South Gate. Level 2 serves as an essential vertical transportation hub for customers entering through the South Gate and constitutes the primary visual focal point right inside the mall. Located at the "heart of pedestrian flow", the screen delivers 100% forced exposure. It captures all on‑site crowds including visitors entering and exiting via the South Gate, escalator riders, and people resting and strolling in the atrium. Facing the open‑air atrium, the screen’s content is clearly visible to shoppers on different floors with no pillar obstruction, covering most of the mall’s in‑store visitors.
Xinyao Gemdale Plaza records a weekly footfall of over 180,000, with daily footfall reaching 50,000 during festivals. Directly facing the main passage and elevator entrances without obstruction or visual interference, its advertising content naturally comes into customers’ sight while they stop, wait or turn, forming a communication chain of "passive reception‑memory retention". It provides a comfortable viewing distance for passers‑by and achieves long‑term attention capture, enabling effective delivery of brand messages to consumers.
Situated at No.22 Jinyao Road, Qixia District, Xinyao Gemdale Plaza lies in the core area of Xinyao New Town, adjacent to Yaohuamen Station of Metro Line 7 with extremely convenient transportation. It consistently covers a massive customer base of nearly one million people within a 5‑kilometer radius, ensuring high exposure for advertisements. Playback hours follow the mall’s full business hours from 10:00 to 22:00, covering evening leisure crowds on workdays as well as peak footfall on weekends and holidays to guarantee sufficient exposure duration.
Indoor high‑definition full‑color LED features high color saturation and clear, delicate image rendering. Perfectly adapted to the indoor lighting environment of shopping malls, it resists interference from daytime light and delivers premium visual effects around the clock. It reproduces richer, more lifelike colors and striking dynamic images for an excellent visual experience. It can significantly boost ad reach and communication effectiveness, quickly capture consumers’ attention, and strengthen brand visual recall.
In the open atrium space, dynamic LED delivers strong visual impact to grab consumers’ attention rapidly. It offsets the weaknesses of fragmented online information feeds and poor memory retention. Positioned along the atrium check‑in route, the high‑definition large‑screen content is check‑in‑worthy. Consumers tend to take photos and videos spontaneously for sharing on social platforms such as Douyin and Xiaohongshu, generating offline exposure that drives secondary online communication and integrating brand image building with result‑driven publicity.
Centered on its core competitive edge of “dynamic vision + spatial immersion”, this LED screen serves as a preferred medium for brands to create “viral exposure events”. The media boasts four major strengths: high‑density crowd exposure, cost‑effective and efficient placement, stable operation support, and precise regional reach. As a typical “practical high‑conversion advertising carrier” in traditional commercial complexes, it offers remarkable advantages in unit exposure cost and suits brands seeking to expand into and deepen market presence in the Qixia area of northern Nanjing.
