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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 2 West Street, Chengguan Sub‑district, Fangshan District | Format：led | Duration：15s |
| Location：Jingmaohui | Min Qty：1 | Operating Time：9-24o'clock |
| Size：7.86m*5.78m | Min Period：week |
The exterior facade of the main building of Jingmaohui, No. 2 West Street, Chengguan Sub‑district, Fangshan District, is located at the core crossroads of the old town of Fangshan Chengguan. It is a landmark street‑front outdoor large‑screen media in the local area. Facing the main urban arterial road, the screen can be clearly seen by two‑way traffic and pedestrian flows. Surrounding it are mainstream chain brands including Pizza Hut, Watsons and Kuafu Fried Skewers. Integrating shopping, dining, leisure and retail, the shopping mall serves as the core commercial landmark for residents’ consumption and daily trips in the Fangshan Chengguan area.
The estimated average daily passenger flow ranges from 80,000 to 120,000 person‑times, with weekend peaks exceeding 150,000 person‑times. Directly accessible via the Fangshan Subway Line, it covers a permanent‑resident population of over 1.5 million within a 10‑kilometer radius, forming a stable consumption closed‑loop of the "15‑minute life circle". As a natural visual focal point of the area, its advertisement delivery features high‑frequency, repetitive, visual‑impact, wide‑audience and low‑interference attributes. Advertising messages are unlikely to be overshadowed, boasting prominent exclusive exposure advantages.
Free from obstructions by buildings or plants, the screen features a long visible distance and transparent visual effect. It delivers sharp high‑definition images in daytime and eye‑catching bright displays at night. Being the sole business‑district landmark outdoor large screen in the old Chengguan town, it raises the average stay duration of consumers inside the mall by more than 30%. It achieves markedly higher advertisement memorability than traditional out‑of‑home advertisements, effectively extending advertisement exposure time with stable daily impressions and high‑quality audiences.
This screen serves as a visual focal point in the Chengguan area. Situated directly facing a major urban traffic artery, vehicles naturally stop and view the screen while waiting at the traffic lights at the intersection, extending the effective ad‑viewing duration. It reaches multiple audiences including cross‑street pedestrians, passing motor vehicles, and shoppers entering and exiting the mall. The mall draws a large volume of in‑store consumers, whose close‑range direct line of sight to the screen enables dual‑coverage of distant vehicular traffic and close‑range commercial‑district foot traffic.
As a scarce compliant dynamic outdoor LED media resource in Fangshan Chengguan, it differs from surrounding traditional static light‑box and printed billboard advertisements. Its rotating dynamic video format delivers greater appeal and stronger information‑dissemination penetration. Comparable large‑screen resources are rare in this area, resulting in limited ad‑exposure interference and prominent exclusivity. It effectively avoids information overload and delivers precise full‑coverage exposure, making it a high‑quality outdoor communication vehicle for deep‑rooted local marketing in Fangshan.
It covers a large resident consumer population within a 1.5‑kilometer radius. Stable and continuous exposure is generated from weekday commutes and weekend shopping activities. The large screen builds a complete chain of ad exposure, scenario‑based experience and consumption conversion. Instead of mere visual display, ad messages become effective touchpoints that directly guide consumer behaviours. Advertisements create brand synergy, and joint marketing multiplies communication effectiveness.
