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- Specs
- Advantages
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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No.16 Guangshun South Street, Chaoyang District | Format：led | Duration：15s |
| Location：New World Department Store | Min Qty：1 | Operating Time：9-22o'clock |
| Size：5m×10m | Min Period：week |
This shopping mall is located in the core area of Wangjing business district with convenient transportation nearby. It is adjacent to Babaoshan Station of Metro Line 1 and Batong Line, and multiple bus routes pass by. Boasting a large‑scale premise and convenient parking, the mall regularly hosts events such as parent‑child performances and the Digital Economy Experience Week to further boost visitor flow. The weekly foot traffic of this LED screen can reach 280,000 person‑times. Visitor volume remains stable on workdays and surges on weekends and holidays, laying a solid foundation for stable exposure of the large screen.
The core advantage of the LED display lies in its prime position at the heart of foot traffic in the mall’s atrium, enabling multi‑angle coverage across all floors. Situated in the central open‑air atrium of the mall, the screen is directly visible from escalators and atrium lounge areas and is shielded from wind and rain. Most shoppers inside the mall will passively view the advertising visuals. The atrium serves as a venue for mall art installations, themed events and market exhibitions. When offline events are held, the large screen interacts with the on‑site scenarios to further amplify advertising communication effects.
As a must‑pass area for customers, the main atrium of the shopping mall delivers all‑round visual coverage. Customers heading to the dining zones or cinema have to walk underneath the screen, resulting in a natural dwell time of 45‑60 seconds. The LED screen supports high‑definition video and image playback with strong visual impact, ensuring sufficient exposure of advertising content during prime time. It accommodates diverse ad formats including images and videos. Its high playback frequency can effectively capture customers’ attention.
Passenger flow remains stable on workdays and rises significantly on weekends and holidays. The core customer groups are tech practitioners, white‑collar finance professionals and new‑middle‑class families aged 25‑40. They possess strong purchasing power and are sensitive to digital products, maternity‑infant goods and fast‑moving consumer goods. Large‑screen displays work in close synergy with ambient scenarios, further amplifying advertising communication potential and enhancing brand perception. The average daily passenger flow exceeds 280,000 visitors, who tend to stay longer within the premises, resulting in higher effective view frequencies for advertisements.
Shopping‑mall LED screens can precisely target residents, household consumers and local merchants within a 3‑5‑kilometer radius. Aligned with the mall’s operating hours, the screens stay illuminated from 9:55 to 22:05 every day for steady round‑the‑clock rotating exposure. Featuring high brightness, vivid colours and dynamic presentations, they deliver strong visual impact, instantly capturing the attention of passers‑by and greatly boosting the reach of advertising messages.
As the primary in‑venue dynamic media, it operates as an independent display without diversion from equivalent large‑screen competitors. Its advertising visuals are unlikely to get lost amid massive information, granting exclusive regional communication authority for pure and efficient brand exposure with remarkable differentiated competitive edges. Its value lies not merely in visual spectacle, but in quantifiable, replicable and high‑conversion commercial outreach efficiency. It features lower placement costs, more precise audience targeting and outstanding cost‑effectiveness, making it particularly suitable for new‑product promotion and pre‑event publicity.
