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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：No. 301 Wangfujing Street | Format：led | Duration：15s |
| Location：Joy Shopping Center | Min Qty：1 | Operating Time：10-22o'clock |
| Size：12m×3m | Min Period：week |
Located at the southern end of Wangfujing Pedestrian Street, it boasts a construction area of 78,000 square meters and sits within Beijing’s core Grade‑A business district. Its B3 level connects to Metro Lines 1 and 8. The audience base includes Generation Z youngsters, anime and manga enthusiasts, local young white‑collar workers, and out‑of‑town tourists. Passenger flow surges notably on weekends and public holidays. It serves as a high‑quality indoor communication carrier for brands to establish a presence on the golden Wangfujing Street and reach young trend‑setting audiences nationwide, supporting brand image promotion, new‑product launches, IP pop‑up event support, and fan advocacy activities.
As the core advertising medium of the shopping mall, it covers the vertical traffic route from the main mall entrance to the atrium. Built to premium indoor screen standards, it delivers grain‑free viewing at a distance of 3‑8 meters, creating an unobstructed 360‑degree visual wrap‑around effect. With sharp and striking display quality, it brings an immersive visual experience and strong visual impact to audiences on different floors. Its prominent location and absence of competing similar displays guarantee the exclusivity of brand advertising content.
The Wangfujing business district records an average daily passenger flow of up to 355,000 people, with holiday peaks exceeding 1.5 million. This large‑size ultra‑clear curved LED screen measures 12m×3m. Featuring high brightness and a wide viewing angle, it adapts to both natural atrium light and indoor lighting. Images remain crisp and transparent under strong light with no moiré patterns during shooting for maximum visual impact. It can perfectly render various high‑definition materials such as brand promotional videos, creative short videos, event posters, and IP visual content.
Occupying the traffic‑heart of the mall’s main atrium to achieve three‑dimensional, full‑floor exposure without blind spots. Leveraging the mall’s high‑ceiling atrium space, the large screen can be viewed from multiple angles by crowds on the corridors from B2 to the 7th floor, people taking escalators up and down, and visitors lingering in the atrium, unaffected by outdoor weather. The atrium serves as a core venue for mall IP pop‑ups, themed decorative displays and ACG‑themed events. High‑frequency offline activities are combined with large‑screen advertisements to amplify communication atmosphere, enabling mutual empowerment between advertisements and scenarios.
It boasts steady foot traffic on workdays and explosive surges in visitor volume on weekends and holidays. Customers stay inside the mall for a long time, resulting in high effective ad view frequencies. Boosted by on‑site atmosphere, communication potential is further enhanced. Consumers passively receive advertising information throughout their shopping journey, bringing immersive and compulsory exposure. Ad messages are unlikely to be overshadowed by surrounding materials. Securing exclusive communication dominance within the mall atrium, it delivers remarkable brand‑recall effects and distinct differentiated competitive advantages.
Situated in the prime location of Joy Shopping Mall, acting as the visual gateway to the core business district, it maximizes capture of the three‑dimensional passenger matrix consisting of metro commuters, local youths and out‑of‑town tourists. It realizes full‑coverage and high‑efficiency reach of advertising information, supplying a continuous stream of young consumer groups for the large screen and further strengthening the media’s trend‑setting features and communication value.
