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| Area：Beijing | Type：Outdoors | Frequency：0 |
| Address：No. 189, East Fourth Ring Middle Road, Chaoyang District | Format：Light box | Duration：0 |
| Location：Fangyuanli IDMALL | Min Qty：1 | Operating Time：0-24o'clock |
| Size：25.7m(宽)x8.9m(高)=229㎡ | Min Period：month |
No. 189, East Fourth Ring Middle Road, Chaoyang District, Beijing, adjacent to the intersection of the East Fourth Ring and Guangqu Road, only 2 kilometers from the Guomao CBD. It is a representative project of urban renewal commercial complexes in Chaoyang District. The mall's surrounding three-kilometer area covers over 800,000 high-quality population, with a consumer base of over 1.8 million. As the backyard of Guomao, it forms a cluster effect with commercial complexes such as Yansha Outlets and Chaoyang Heshenghui, positioned as a growth-oriented shopping center for millennial families, focusing on parent-child customers.
The media is located at the core area of industrial integration and development in Chaoyang District, adjacent to the subway and major roads such as the East Fourth Ring Road and Guangqu Road, with heavy traffic flow. Surrounding large commercial complexes (Dijing Five-Star Shopping Street, Sun Guang Tiandi, Parkson Department Store, Yansha Outlets, Red Star Macalline, B&Q, Carrefour, Decathlon France, Walmart, etc.) and numerous well-known high-end residences in Beijing, cover 700,000 high-quality people with strong consumption potential within three kilometers.
The light box is the core visual communication carrier of the commercial complex located at No. 189, East Fourth Ring Middle Road, Chaoyang District. Leveraging the mall's unique architectural design and location advantages, it forms a composite media platform integrating brand exposure, scene experience, and precise reach.
The light box is located in Fangyuanli IDMALL, close to the East Fourth Ring main road and Guangqu Road, only 4 kilometers from the Guomao CBD, occupying the southeast core business and residential area of Beijing. It is about a 100-meter walk from the Dajiaoting Station of Metro Line 7, with a daily subway passenger flow of over 150,000. There are dense surrounding bus routes, including routes 803 and 312 Express, covering commuting and leisure customers.
IDMALL Lightbox in Fangyuanli, leveraging its three-dimensional advantages in location, technology, and scenarios, has become a core communication node for household consumption in the southeastern part of Beijing. Its value lies not only in physical space advertising display but also in providing brands with a one-stop solution from awareness to conversion through precise audience targeting and the construction of a full-chain consumption ecosystem. For household consumption brands deeply rooted in the North China market, this lightbox is an excellent choice for achieving high-end exposure and effective conversion.The Fangyuanli area on the East Fourth Ring, where the lightbox is located, underwent micro-traffic redevelopment through the 2023 urban renewal project, which involved removing redundant barriers, widening roads, adding standardized parking spaces, and physically separating bicycle lanes from pedestrian walkways, directly enhancing regional accessibility. The daily passenger flow at Dajiaoting Station on Metro Line 7 exceeds 150,000, creating a linkage effect with the commercial belt along Line 14. On weekends and holidays, 65% of household visitors are drawn through the metro.IDMALL in Fangyuanli forms a 3-kilometer commercial cluster with Red Star Macalline, HuaTeng New World, and others, sharing a daily consumer flow of over 500,000 people in the area. CITIC Capital has positioned it around the household lifestyle ecosystem, introducing purpose-driven enterprises such as Meland Children's Park and Li Li Bao parent-child restaurant, boosting the mall’s daily visitor traffic.For household consumption brands seeking high-end exposure and effective conversion, this lightbox is an excellent choice to maximize ROI. For institutional investors, its asset securitization potential and policy compatibility provide expectations for stable medium- to long-term returns.
