- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Metro | Frequency：240 |
| Address：Guomao Subway | Format：Light box | Duration：15s |
| Location：The D exit of Guomao Metro leads to the entrance of Yintai Mall. | Min Qty：1 | |
| Size：8.32w*1.92h=16m | Min Period：week |
As the only LED large screen in the Guomao business district, it has become the ideal choice for high-end brands to enhance brand awareness in the core CBD area due to its high foot traffic coverage, precise audience targeting, premium commercial environment, and excellent display effects. Its media location is unique, serving as a necessary passage connecting the subway and Intime Mall, effectively reaching high-end business people and shoppers, providing brands with high-quality exposure opportunities.
This LED media, with its scarce geographic location, premium audience, and powerful communication effect, is an ideal choice for advertising, offering high commercial value and investment potential. It is a highly valuable high-end advertising medium within the core business district, with significant commercial value and communication effect. With the continuous rise of Beijing CBD's commercial value, the value of media assets is expected to further increase.
It covers the core area of the Guomao business district and forms a synergistic effect with nearby high-end commercial entities. Located on the essential passage to Intime Mall, its target audience is clear, mainly focusing on employees of enterprises and government institutions—high-income groups with strong purchasing power. The large high-precision creative modeling screen allows flexible visual design and supports various creative formats. As a city-level core business district, its LED media has the broadest influence across the city.
Rooted in the CBD's core hub, this high-end commercial communication medium, with its three core values—prime location, precise traffic, and immersive scenarios—has become a key touchpoint for brands to connect with high-net-worth customers.
Not only is it an efficient advertising medium, but it is also a value ecosystem that combines scarce resources in the core business district × precise access to high-end customers × continuous evolution of the technological ecosystem. Its value is not only reflected in immediate brand exposure and sales conversion but also in the brand equity and regional influence accumulated through long-term operations. For brands seeking high-end, precise marketing, this media is undoubtedly a strategic entry point to deeply engage with the Beijing CBD market.
As the transfer hub between Metro Lines 1 and 10, Guomao Station sees an average daily passenger flow of 580,000. Exit D accommodates over 70% of the inbound and outbound traffic in the southeast quadrant of the CBD, reaching nearly 282,000 people daily. The walking time for passengers from receiving information on the LED screen to shopping in the Intime Mall is only 3-5 minutes. This immediate conversion scenario is an inherent advantage that ground advertising or ordinary subway corridor media cannot replicate.
Relying on Guomao CBD's international label as 'China's Wall Street,' the LED screen naturally endows brands with a high-end, professional image premium. For example, when Huawei's Beijing flagship store opened, the 8K product demonstration video displayed there directly reinforced its positioning as a technology leader. Leveraging the intelligent broadcasting control system, advertisers can adjust content in real-time through the API interface, and dynamically optimize playback frequency based on the foot traffic data from Intime Mall.
