Media Resources

Deeply tapping the commercial potential of air travel scenarios, Xiamen Airlines has built magazines into a media form that combines immersion and high conversion rates, helping brands achieve efficient reach and value delivery

As an important part of cabin media, it has become the core channel for brands to reach high-net-worth individuals with its unique scenario-based advantages

The advertising content is deeply integrated with local cultural tourism and intangible cultural heritage, which not only meets the high-end needs of brands, but also injects communication momentum into the local economy

Relying on its route network covering branch and trunk lines, paper cup advertising is deeply integrated into the cabin service chain, and the efficient transmission of brand information is achieved through high-frequency usage scenarios and precise audience positioning

The core value lies in the immersive communication effect of its enclosed space, and the neatly arranged headrest scarves in the cabin form a unified visual scene, which not only strengthens the recognition of the brand logo, but also establishes an emotional connection with passengers through design creativity

Integrate the three-piece advertising space in the cabin to build a composite communication system with passive exposure and active perception, providing advertisers with accurate, scenario-based and data-based solutions

Luggage rack advertising is created as a compound medium for passive exposure and active perception. The following analyzes its irreplaceable communication advantages from four dimensions: spatial layout, audience characteristics, content strategy and commercial value

With regional routes as the core, the cabin TV advertisement is deeply combined with the flight scene, and a new marketing path with both exposure and conversion potential is built for the brand through the communication mode of forced viewing in a closed space